Marketing and Patient Experience Strategy Lead - Clinical Research

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Marketing and Patient Experience Strategy Lead – Clinical Research based in the United States.

As a Marketing and Patient Experience Strategy Lead, you will oversee marketing initiatives that support clinical research studies and drive participant recruitment across multiple therapeutic areas. You will manage campaigns from planning through execution, ensuring projects meet timelines, budgets, and strategic objectives. Working closely with clinical operations teams, patient recruitment specialists, sponsors, CROs, and external vendors, you will coordinate activities that strengthen participant engagement. You will monitor campaign performance, optimize recruitment strategies, and ensure all marketing materials meet regulatory and IRB requirements. This role combines project management, marketing expertise, and stakeholder collaboration in a dynamic clinical research environment. Your work will contribute to reducing barriers to clinical trial participation and helping accelerate the development of new treatments.

Accountabilities

As part of the marketing and patient recruitment function, you will coordinate multiple initiatives while ensuring effective communication, regulatory compliance, and alignment with clinical research objectives.

Lead the planning, coordination, and execution of marketing projects supporting clinical research studies and participant recruitment.

Monitor and communicate campaign performance across various channels, including paid media, email marketing, healthcare professional referrals, and community events.

Prepare and provide regular marketing updates for sponsor and CRO meetings, calls, and email communications.

Participate in sponsor and CRO status meetings to communicate progress, address challenges, and coordinate next steps.

Manage relationships and oversee the activities of patient recruitment vendors, including marketing agencies and technology partners.

Coordinate project timelines, deliverables, budgets, and resources across multiple concurrent initiatives.

Develop, prepare, and coordinate IRB submission packages, ensuring timely routing for sponsor and regulatory approval.

Collaborate with clinical operations, patient recruitment teams, internal stakeholders, and external partners to support effective project delivery.

Ensure marketing campaigns and materials comply with applicable regulatory standards and Institutional Review Board (IRB) requirements.

Develop and maintain project documentation, including project plans, status reports, and post-campaign performance analyses.

Facilitate meetings with internal teams and external partners to communicate progress, resolve issues, and maintain alignment.

Optimize recruitment marketing strategies based on campaign data, participant feedback, and recruitment performance.

Support resource allocation and manage sponsor budgets as needed to ensure successful project execution.

Participate in management and site meetings and undertake additional responsibilities as assigned.

Travel approximately 10% of the time as required.

Requirements

The ideal candidate combines marketing project management experience with strong organizational, communication, and coordination skills, ideally within healthcare or clinical research environments.

Bachelor's degree in Health Administration, Health Sciences, Business, or a related field, with at least 4 years of relevant experience, or an equivalent combination of education and professional experience.

Experience managing calendars and coordinating schedules.

Previous experience with clinical trial management systems is preferred.

Proficiency in standard computer applications, including email, electronic health records, and other basic business tools.

Typing proficiency of at least 40 words per minute.

Strong organizational skills, attention to detail, and basic mathematical proficiency.

Excellent written and verbal communication skills, including the ability to present updates and coordinate with diverse stakeholders.

English and Spanish bilingual proficiency is highly preferred.

Strong listening and interpersonal skills, with the ability to work independently and collaboratively.

Ability to manage multiple projects, adapt to changing workloads, and prioritize competing deadlines.

Professionalism, respect for others, self-motivation, and a strong work ethic.

High levels of integrity, honesty, and dependability.

Ability to work with minimal supervision, identify potential issues, and contribute to practical solutions.

Ability to handle sensitive patient health information confidentially and professionally, in full compliance with HIPAA requirements.

Willingness to travel approximately 10% as needed.

Benefits

Fully remote work arrangement.

Full-time employment.

Medical, dental, and vision insurance.

Life insurance coverage.

Short-term and long-term disability insurance.

Health Savings Accounts (HSA).

Supplemental insurance options.

401(k) retirement plan with a Safe Harbor employer match.

Benefits eligibility for full-time employees regularly scheduled to work at least 30 hours per week, with coverage beginning on the first day of the month following the date of hire.

Opportunity to contribute to clinical research initiatives that support the development of new therapies and improve future patient outcomes.

Inclusive and collaborative working environment that values diverse perspectives, compassion, innovation, and meaningful impact.