Marketing Automation Specialist

The Commvault marketing team is seeking a Marketing Automation Specialist to support the execution of digital and field activities in region including email operations, program management, and overseeing alignment with the broader business initiatives to drive pipeline. In this role, you’ll be managing a workspace within our marketing automation platform (Marketo) and provide services to both the global marketing automation team as well as theater-level stakeholders.

The Opportunity:

·       Manage and execute requests from cross-functional digital marketing teams, including the development of event programs, nurture campaign execution, and digital tactics. This also involves implementing A/B testing strategies and analyzing campaign performance to provide insights and recommendations for optimization.

·       Familiar with end-to-end campaign setup, including email creation, landing page development, and form template builds

·       Ability to extract data from multiple sources to craft and improve target lists.

·       Drive best practices around email governance and the utilization of marketing automation.

·       Manage database integrity and compliance with local data privacy regulations.

·       Work with broader marketing teams to execute a fluid lead journey for your region in collaboration with global marketing campaigns/initiatives.

·       Liaise with internal clients to understand business objectives and make recommendations and draw conclusions based on data.

·       Schedule marketing automation program level reporting and reoccurring meetings with regional marketers to provide expert insight and the next steps for optimization.

·       Hands-on experience in troubleshooting CRM integration and data synchronization issues, while also providing guidance and support.

·       Work cross-functionally to resolve data concerns regarding contacts/leads.

·       Measure the efficiency of lists and suggest improvements based on standardized metrics.

·       Manage regional email calendar and overall email cadence

·       Proactively A/B test and execute steps to optimize usage of email tactics in the region.

·       Strong knowledge of Power BI Databases.

·       Understand basic concepts of AI/ML to evaluate vendor tools and automation features.

·       Ensure ethical and responsible use of AI tools in day-to-day operations.

·       Leverage AI-powered tools (e.g., chatbots, predictive analytics platforms) to enhance campaign performance and reporting.

·       Apply AI-driven insights from dashboards and analytics tools to support business decision-making.

What you’ll do…

·       3+ years’ experience in a B2B marketing organization.

·       Experience with Marketing campaigns, ideally from a database marketing or marketing operations perspective.

·       3+ years of experience using a Marketing Automation Platform (Marketo Certified Expert preferred)

·       Good working knowledge of HTML and CSS.

·       CRM experience with SalesForce and SFDC dashboards.

·       Ability to present management analytics and reports, interpret their results and make recommendations for improvement/change.

·       Ability to multi-task and manage the execution of several projects simultaneously.

·       Ability to meet tight deadlines and quickly adapt to changing priorities.

·       Ability to communicate best practices effectively.

·       Self-motivated professional who operates well in an empowered, dynamic, and fast-paced environment.

·       Strong analytical, reporting and interpersonal skills.

·       Experienced with Power BI dashboard creation and design.

·       Ability to interpret AI-generated insights and apply them in decision-making processes.

·       Strong willingness to learn and adapt as AI technologies evolve.

·       Ability to collaborate with cross-functional teams to identify opportunities where AI can improve efficiency.

 

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