Marketing Communication Lead

Responsibility：

Brand Communication

• Own communication strategy and calendar for Royal Canin Brand.

• Lead creative and execution of brand-level communication plans (umbrella messaging), and brand communication strategy across the Pet Owner Journey.

• Build strong brand equity and drive brand awareness through brand communication, marketing strategy, and integrated marketing activities.

• Local point of contact with the global on RC brand communication

• Manage related budgets, and keep improving investment effectiveness and efficiency through driving one-demand collaboration and resource synergy

Digital Assets Management

• Build a digital Hub and manage all brand and digital assets, including but not limited to Weibo, WeChat, and other social media platforms.

• Champion the global Media Key Beliefs and be able to implement them in the local market effectively.

• Create a cross-functional understanding of media developments, issues, and trends that inform and influence Mars’ perspective

• Lead development of optimal brand-specific media strategies and plans

• Drive improvements in ROI on brand media investment

• Lead the setting up of the digital assets management governance process, such as video.

Social Media Operation

• Own communication strategy in social media 

• Lead creative and execution of social media operation, including brand account, PGC social recommendation, UGC, negative buzz mitigation, and platform collaborations

• Innovate ways of working and methodology to win over young pet owners for precise nutrition category building and RC brand health equity accumulation

• Lead social content strategy development and planning

• Social influencer management

• Incubation of associate ambassadors, professional KOLs, and KOS, etc.

• Brand social profiling creation and amplification

Requirement:

1. Bachelor's degree or above in Marketing, Business, or related field.

2. At least 12 years+ experience in marketing function in MNC, with expertise and skill set in brand communication and leading-edge understanding of new media opportunities.

3. Excellent interpersonal, communication, and influencing skills; ability to collaborate with different stakeholders, including pillar marketing, global/regional stakeholders, and external agencies.

4. Ability to think strategically and drive sales and marketing alignment to a vision.

5. Ability to collaborate with cross-functional teams, comfortable with change, and able to navigate through ambiguity and conflicts.

6. At least 5+ years of experience in managing teams; proven ability to engage, motivate, and develop people.

7. Good English communication in both written and spoken.