Marketing Communications Manager

Accountabilities:

• Lead the development and execution of integrated marketing communications strategies supporting men's health market development, patient awareness, healthcare professional education, referral development, and treatment access.

• Translate market research, customer insights, patient journey analysis, and business objectives into effective audience strategies, messaging frameworks, campaign plans, and marketing materials.

• Plan and manage omnichannel campaigns across digital platforms, social media, email, websites, print, video, paid media, events, and sales enablement resources.

• Collaborate with market development and product marketing teams to define campaign objectives, audience segments, calls to action, channel strategies, performance indicators, and optimization plans.

• Develop clear, accurate, and engaging communications that help patients and healthcare professionals understand health conditions, treatment options, and pathways to care.

• Oversee the creative development process from initial briefing and concept creation through copywriting, design, production, review, approval, launch, and ongoing optimization.

• Manage external agencies and vendors, ensuring deliverables meet quality standards and project requirements while remaining within agreed budgets and timelines.

• Partner with digital marketing and marketing automation teams to support audience segmentation, customer journeys, lead generation, nurture campaigns, and performance measurement.

• Provide field teams and internal stakeholders with approved marketing materials, campaign guidance, and practical resources that enable consistent execution.

• Coordinate cross-functional review and approval processes, ensuring all communications meet applicable legal, regulatory, medical, brand, and compliance requirements.

• Manage content creation, review, and approval workflows using relevant promotional materials management systems, including responsibilities for creating, reviewing, and maintaining approved materials.

• Maintain consistent brand messaging and deliver a cohesive experience for patients, healthcare professionals, and other audiences across all communication channels.

• Establish campaign KPIs, monitor performance, analyze results, and recommend data-driven improvements to increase engagement and business impact.

• Maintain clear communications plans, project schedules, budgets, dependencies, stakeholder updates, and risk assessments to ensure timely and effective delivery.

• Uphold the highest standards of professional ethics, regulatory compliance, and organizational integrity in all business activities, and undertake additional responsibilities as needed.

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or a related field is required; an advanced degree is preferred.

• At least five years of progressive experience in marketing communications, integrated marketing, market development communications, patient marketing, or a related discipline.

• Demonstrated experience developing and executing integrated marketing campaigns that move audiences from awareness to engagement and action.

• Previous experience in a regulated industry, particularly medical devices, healthcare, or pharmaceuticals, is strongly preferred.

• Proven ability to lead cross-functional initiatives and manage external creative, digital, media, and production agencies.

• Experience overseeing project budgets, timelines, creative deliverables, approval workflows, and competing priorities.

• Strong strategic communications, messaging, storytelling, copywriting, and content development capabilities.

• Ability to translate complex clinical, market, and business information into clear, accessible, and actionable communications for diverse audiences.

• Solid understanding of audience journeys, omnichannel marketing, campaign measurement, performance analytics, and continuous optimization.

• Excellent written and verbal communication, presentation, facilitation, and stakeholder management skills.

• Strong project management, organizational, analytical, and problem-solving abilities, with exceptional attention to detail and follow-through.

• A proactive, results-oriented approach, with the ability to identify opportunities, take ownership, make sound decisions, and execute effectively in a fast-paced environment.

• Demonstrated ability to influence without direct authority, build cross-functional alignment, and collaborate with diverse stakeholders across a global organization.

• Creative and critical thinking skills, combined with adaptability, initiative, and a practical approach to achieving business objectives.

• Proficiency in Microsoft Office; familiarity with content review systems, digital asset management tools, marketing automation platforms, analytics solutions, and customer relationship management systems is an advantage.

• A collaborative, open-minded, and agile working style, supported by a strong commitment to ethical conduct and professional integrity.

• Willingness and ability to travel up to 10% as required.

Benefits:

• Competitive salary: Annual base salary ranging from $118,000 to $135,000, depending on qualifications, experience, skills, and geographic location.

• Additional compensation: Potential eligibility for performance-based bonuses and other incentive programs.

• Healthcare coverage: Comprehensive medical, dental, and vision insurance options for employees and their families.

• Wellness and mental health: Access to company-sponsored wellness programs and mental health resources.

• Retirement and financial planning: A competitive 401(k) plan with an immediately vested company match, financial planning services, and corporate discounts.

• Paid time off and leave: Generous paid time off, qualifying leave of absence benefits, and paid parental leave for birthing and non-birthing parents.

• Flexible working arrangements: Flexible work hours and potential flexible work arrangements to support work-life balance.

• Professional development: Access to training, mentorship, continuous learning opportunities, career advancement programs, and tuition reimbursement.

• Recognition and rewards: Programs recognizing employee contributions and achievements, including potential bonuses, awards, peer recognition, and special events.

• Inclusive and collaborative culture: A supportive work environment that values diverse perspectives, professional growth, and a strong sense of belonging.

• Community engagement: Opportunities to participate in team-building activities, volunteering, and company-sponsored events.

• Purpose-driven work: The opportunity to contribute to healthcare marketing initiatives that help people with intimate healthcare needs access relevant information, services, and treatment options.

• Sustainability commitment: The opportunity to work within an organization that incorporates sustainability ambitions into its broader business strategy.