VRAI is one of the fastest-growing digital-first direct-to-consumer brands. Modernizing diamond jewelry through the exclusive use of sustainably created diamonds, VRAI has innovation, craftsmanship, and sustainability at the core of its products and values. An honoree of Fast Co. Innovation Award in retail design, and a global business, VRAI has locations in Los Angeles, San Francisco, NY, Shanghai, Chicago, London, Madrid, and Copenhagen, with more locations on the horizon.

The VRAI Marketing Director is responsible for defining and leading the brand’s marketing strategy to build awareness, create emotional connection, and drive customer acquisition and loyalty. This leader shapes how the brand shows up in culture, ensuring every campaign, collaboration, and customer touchpoint reinforces a distinctive point of view and elevates brand desirability.

The ideal candidate blends strategic thinking with creative excellence, understands the aspirations of target customers, and has a strong instinct for fashion, culture, social trends, and storytelling. They know how to transform insights into compelling communication that inspires consideration and convert attention into sales.

Responsibilities

Brand Strategy & Positioning: Develop and execute the annual communications strategy aligned with business objectives; define and evolve brand positioning, voice, messaging, visual identity, and differentiated campaigns to ensure a consistent experience across all touchpoints.

Integrated Communication Planning: Lead comprehensive communications planning across digital, social, retail, PR, influencer, CRM, and paid media; manage campaign calendars and launch strategies across product collections to deliver culturally relevant, authentic, and commercially impactful messaging.

Creative Direction & Asset Production: Partner with internal/external creative teams and agencies to oversee the development of world-class creative assets—including photography, video, social content, retail marketing materials, and digital experiences—raising creative standards while maintaining speed to market.

Cultural Relevance & Strategic Collaborations: Maintain a deep pulse on fashion, art, entertainment, and consumer trends to identify white-space opportunities; develop strategic brand collaborations with creators, artists, designers, influencers, and aligned brands to generate earned media and social engagement.

Retail & Omni-Channel Marketing: Create integrated marketing programs that drive foot traffic, online conversion, and customer preference across stores and e-commerce; partner with merchandising, operations, and sales teams to supply stores with compelling launch support and campaign assets.

Cross-Functional Leadership & Performance: Balance creative intuition with data-informed performance metrics to optimize campaign efficacy, manage cross-functional execution, and ensure every initiative elevates brand equity while meeting commercial goals.

Requirements

Education & Experience: Bachelor’s degree in Marketing, Business, Communications, Fashion, or a related field with 8–12+ years of progressive marketing experience (preferably within fashion, fine jewelry, beauty, lifestyle, or premium consumer brands).

Integrated Campaign Leadership: Proven track record of leading multi-channel brand campaigns from concept through execution, with demonstrated success managing creative agencies and cross-functional teams.

Creative Judgment & Storytelling: Exceptional creative intuition, storytelling abilities, and a passion for fashion, design, self-expression, and creating emotional resonance with consumers.

Cultural Connection & Partnerships: Demonstrated success in developing culturally relevant marketing initiatives, identifying emerging consumer trends, and executing high-impact strategic brand partnerships.

Omni-Channel Expertise: Deep technical understanding of digital marketing, social media ecosystems, influencer marketing, PR, CRM, and content strategy across both digital and physical retail channels.

Analytical & Commercial Acumen: Strong analytical skills with a data-informed, consumer-obsessed approach that balances artistic creativity with performance metrics, brand health, and revenue targets.

Collaborative Leadership Style: Highly collaborative, influential, and curious mindset with the ability to navigate cross-functional dynamics, challenge convention, and align diverse teams toward shared growth objectives.

Execution & Delivery: Proven ability to manage campaign budgets, oversee complex project timelines, and consistently launch successful product introductions on time and within scope.

VRAI provides eligible employees with an opportunity to enroll in a variety of benefit programs, generally including health insurance, flexible spending accounts, retirement savings plans, life and disability insurance programs, and a number of programs that provide for both paid and unpaid time away from work. Additional Perks such as employee discounts are also available. Our benefits begin as early as your first day of employment. Medical and vision coverage are retroactive to your start date, while dental and voluntary benefits take effect once you’ve completed your enrollment.

Some plans may not be available pending global locations however other options may be presented.

VRAI is an Equal Opportunity Employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, veteran status, or any other protected factor under federal, state or local law.

Physical Requirement:

-Mandatory Onsite: The specific nature of this role requires physical presence at a designated VRAI facility for all scheduled work hours. This requirement applies only to positions explicitly designated as Onsite in the job description, such as showroom roles, and does not supersede any agreed-upon remote or hybrid working arrangements for other VRAI positions.

-This position will often: Sit, stand for long periods, walk, grasp, reach with hands and arms, lift below and above shoulders, bend, twist at the waist, climb, balance, stoop, squat, kneel, crawl, talk, hear, see, use fine finger manipulation, and complete repetitive motions.

-Lift/carry and push/pull up to 25 pounds

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment.

Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9.

To find out more about VRAI check out:

vrai.com

facebook.com/vrai

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