Marketing Director, PR & Events

Accountabilities

• Brand Strategy and Creative Direction: Own brand positioning, messaging, narrative, and visual identity, ensuring a consistent and distinctive presence across all communication channels and customer touchpoints.

• Develop compelling messaging that resonates with travel platforms, fintech companies, hospitality providers, and hotel distribution partners, strengthening brand credibility and market positioning.

• Define creative direction for product launches, marketing campaigns, presentations, events, and brand activations, while actively contributing to design and content production.

• Public Relations and Communications: Lead the end-to-end PR strategy, including press releases, strategic partnership announcements, executive messaging, media relations, and thought leadership initiatives.

• Build and maintain relationships with relevant travel, technology, and business media, identifying high-impact media opportunities and planning communications activities around key business priorities.

• Increase executive visibility through interviews, speaking engagements, industry commentary, and other opportunities that establish credibility and thought leadership.

• Events and Industry Engagement: Develop and manage the events strategy in collaboration with Sales, identifying the most relevant travel, technology, fintech, and AI conferences and industry gatherings.

• Lead the planning, branding, sponsorship, and execution of events, including executive dinners, industry activations, and company-hosted experiences.

• Ensure events contribute to relationship development, qualified pipeline generation, and commercial growth by tracking performance and measuring business impact.

• Content and Social Media: Define and execute an editorial strategy across LinkedIn, the corporate website, and other relevant communication channels.

• Translate product developments, technology innovations, partnerships, and company milestones into engaging stories that communicate value clearly to diverse audiences.

• Support executives and internal teams in developing consistent, compelling content that amplifies the brand's voice and industry presence.

• Digital Brand Experience: Manage the brand experience across the website and key digital touchpoints, collaborating with Product and Growth teams to improve consistency, engagement, and effectiveness.

• Create and optimize landing pages, marketing assets, and digital content directly, leveraging AI-powered tools to accelerate production and execution.

• Building the Marketing Function: Establish brand guidelines, templates, workflows, and communication processes that enable consistent messaging across the organization.

• Coordinate external agencies, freelancers, and strategic partners as needed, expanding marketing capabilities in line with demonstrated business impact.

• Collaborate cross-functionally to ensure brand, PR, content, and events initiatives support broader commercial objectives, strengthen market visibility, and generate measurable growth.

Requirements:

• At least 6–8 years of experience in marketing, brand management, public relations, communications, or events, ideally within a fast-growing technology, SaaS, fintech, or travel-tech company.

• Proven ability to develop and execute brand strategies that strengthen market positioning, increase visibility, and support business growth.

• Strong storytelling skills, with the ability to translate complex technical products, APIs, infrastructure, and AI innovations into clear, engaging, and memorable narratives.

• Demonstrated experience leading PR strategies and media relations, including managing sensitive partnership announcements and coordinating external communications.

• Confidence representing an organization externally and working closely with senior executives on thought leadership, messaging, and public-facing initiatives.

• Experience conceptualizing, planning, and delivering industry events, product launches, sponsorships, and brand activations with measurable outcomes.

• A strong eye for design and visual communication, with the ability to direct creative work while personally producing high-quality marketing assets, web pages, and content.

• Familiarity with AI-powered tools and modern marketing technologies to improve productivity, streamline workflows, and accelerate content creation.

• Ability to balance strategic planning with hands-on execution, taking ownership of initiatives from initial concept through delivery and performance evaluation.

• Strong project management, communication, and stakeholder collaboration skills, with the ability to coordinate multiple priorities in a fast-moving, international environment.

• A proactive, adaptable, and results-oriented mindset, with a preference for making decisions, testing ideas, learning quickly, and delivering tangible outcomes.

• Nice to have: Experience in the travel or hospitality industry, particularly hotel technology, hotel distribution, or travel platforms, as well as an established network across travel media and industry events.

• Comfortable working in a high-ownership environment where autonomy, creativity, speed, and accountability are essential.

Benefits:

• Remote-first flexibility: Work remotely from Romania or explore a hybrid working arrangement where available within the company's EMEA footprint.

• Global exposure: Collaborate with international teams and industry leaders across travel, hospitality, fintech, and technology.

• Meaningful impact: Help shape the public narrative of an innovative technology platform addressing major opportunities in the global travel market.

• Strategic ownership: Take responsibility for brand positioning, PR, communications, events, and digital storytelling, with the autonomy to shape the function's direction.

• Professional growth: Develop your expertise in emerging technologies, AI-driven travel innovation, global communications, and commercial marketing.

• Creative freedom: Bring ideas to life quickly, experiment with new approaches, and see your work translated into real-world campaigns and business outcomes.

• Cross-functional collaboration: Work closely with executive leadership and teams across Sales, Product, and Growth to influence strategic business priorities.

• High-growth environment: Join an ambitious, internationally focused organization operating in a large and evolving market with significant opportunities for innovation.

• Modern ways of working: Use AI tools and streamlined processes to accelerate execution and improve marketing efficiency.