Marketing & E-commerce Specialist

Accountabilities:

Social Media Management: Manage and develop the brand’s presence across relevant social media platforms, ensuring consistent communication, engaging content, and alignment with the brand’s luxury positioning.
Content Creation and Creative Design: Create high-quality social media posts, graphics, promotional materials, flyers, and other digital assets that showcase jewelry products and strengthen brand recognition.
Marketing Campaign Development: Develop creative concepts and execute campaigns that highlight products, support promotional initiatives, and engage target audiences across digital and physical channels.
Social Media Strategy: Contribute to the development and implementation of a broader social media strategy, identifying opportunities to increase reach, engagement, and brand awareness.
Digital Advertising: Support the management, optimization, and monitoring of social media advertising campaigns and other online promotional activities to improve performance and reach relevant audiences.
Shopify Store Management: Manage and maintain the Shopify e-commerce website, ensuring the storefront remains accurate, visually appealing, user-friendly, and consistent with the brand’s identity.
Product Catalogue Management: Add and update products, SKUs, images, descriptions, pricing, and other product information, maintaining accuracy and high presentation standards across the online catalogue.
Website and Product Page Optimization: Improve product pages and website content through effective SEO practices, compelling product descriptions, and thoughtful presentation to enhance discoverability and conversion rates.
E-commerce Growth: Identify opportunities to improve the online shopping experience, optimize customer journeys, and increase e-commerce sales through ongoing analysis and practical improvements.
Website Development Coordination: Identify when external developers or specialists are required, coordinate their work, and help manage projects that support website improvements and business growth.
Email Marketing: Develop and execute email marketing campaigns to promote products, communicate with customers, support launches, and encourage repeat purchases.
Digital Marketing Strategy: Support the development of broader online marketing initiatives, identifying new channels, campaign ideas, and approaches to expand brand awareness and drive revenue.
Performance Monitoring: Evaluate the effectiveness of marketing and e-commerce activities, identify areas for improvement, and use available performance insights to guide future campaigns.
Business Owner Collaboration: Work directly with the business owner to translate ideas into actionable marketing initiatives, manage competing priorities, and deliver projects that support commercial objectives.
Continuous Improvement: Proactively identify opportunities to improve content quality, website functionality, campaign performance, and the overall digital brand experience.
Requirements:
Relevant Professional Experience: Demonstrated experience in digital marketing, social media management, e-commerce, or a similar role involving responsibility for online brand growth.
Shopify Expertise: Strong hands-on experience managing Shopify stores, including product catalogue updates, product page optimization, website content management, and day-to-day e-commerce operations.
Social Media Management: Excellent understanding of social media platforms, content planning, audience engagement, and strategies for building a consistent and recognizable brand presence.
Graphic Design Skills: Strong visual design capabilities, with practical experience using tools such as Canva and/or Adobe Photoshop to produce polished marketing assets.
SEO Knowledge: Understanding of SEO principles and e-commerce best practices, including product page optimization, keyword usage, and website content improvements.
Email Marketing Experience: Experience creating and executing email marketing campaigns, with an understanding of customer engagement and online sales objectives.
Digital Advertising: Familiarity with social media advertising and digital campaign optimization, including the ability to support performance improvements.
Creative and Commercial Mindset: Ability to develop fresh ideas while understanding how marketing activities contribute to brand awareness, customer acquisition, conversion, and revenue growth.
Luxury Brand Awareness: A strong visual sensibility and appreciation for premium products, with an understanding of how luxury items should be presented through imagery, messaging, and online shopping experiences.
Attention to Detail: High standards of accuracy and presentation across product information, pricing, visual assets, website content, and customer-facing communications.
Technical Adaptability: Confidence working across website management tools, e-commerce platforms, SEO resources, and digital marketing technologies, with the ability to learn new tools quickly.
Project Management and Organization: Strong organizational skills, with the ability to manage multiple campaigns and projects, prioritize tasks, meet deadlines, and maintain consistent quality.
Communication Skills: Excellent written and verbal communication skills, with the ability to develop compelling marketing copy and collaborate effectively with the business owner and external specialists.
Initiative and Independence: A proactive, resourceful approach, with the ability to work independently, solve problems, recommend improvements, and take ownership of responsibilities in a remote environment.
Adaptability: Willingness to move comfortably between creative production, social media, e-commerce management, website projects, and broader marketing activities.
Nice to have:
Experience working with luxury, jewelry, fashion, beauty, or other premium consumer brands.
A personal interest in luxury retail, jewelry, fashion, or high-end product presentation.
Experience developing campaigns for product launches, seasonal promotions, or special collections.
Experience coordinating external developers, designers, or other marketing specialists.
Benefits:
Competitive Monthly Compensation: Salary ranging from $1,000 to $1,400 per month.
Fully Remote Work: Work remotely, offering flexibility and eliminating the need for a daily office commute.
Full-Time Position: A consistent 40-hour working week with the opportunity to take ownership of ongoing marketing and e-commerce initiatives.
Birthday Bonus: Receive a $50 birthday bonus.
Testimonial Bonus: Earn a $200 bonus for providing a testimonial, subject to the applicable company policy.
No Time-Tracking Software: Work without a productivity tracker, with an emphasis on trust and accountability.
Creative Ownership: Contribute ideas, shape marketing initiatives, and directly influence the online presentation and growth of a luxury jewelry brand.
Varied Responsibilities: Develop skills across social media, graphic design, e-commerce, SEO, email marketing, and website management.
Direct Collaboration: Work closely with the business owner, allowing for clear communication, hands-on involvement, and the opportunity to see the impact of your work.
Professional Development: Gain practical experience in digital commerce and premium brand marketing while helping develop a growing online business.