Marketing Engagement Senior Analyst

Career level

CL10 Senior Analyst

Location

Argentina

Reports to

Audience Acquisition Team Lead

 

About the team

Audience Acquisition (AA), part of Client Data Enablement & Insights (CDE&I), provides end-to-end client nomination, invitation, registration and attendance support for Accenture's strategic global events, including the WEF Annual Meeting in Davos, MWC Barcelona, Dreamforce and the Accenture SAP Leadership Council. AA works with the Event Management team and wider Marketing & Communications (M&C) teams to deliver accurate, compliant and insight-led audience management. By accurately tracking client attendance and engagement, AA's work helps Accenture measure the ROI from events and impact on pipeline.

 

Role summary

The Senior Analyst leads day-to-day AA delivery for assigned events from planning through post-event close. They act as the primary AA contact for Event Management and M&C stakeholders, coordinate supporting colleagues, manage delivery risks and contribute to improvements that strengthen the AA service.

 

Role and responsibilities

·       Lead / support AA workstream for assigned events, covering planning, nominations, invitations, registration, attendance tracking and post-event close.

·       Agree requirements, timelines, responsibilities and dependencies with Event Management and M&C stakeholders, providing clear progress updates and managing expectations.

·       Maintain high-quality client, event campaign and audience data in Manage mySales (MMS), in line with Accenture data, privacy and compliance requirements.

·       Coordinate and oversee delegation of tasks across additional supporting AA colleagues as needed.

·       Ensure attendance and engagement data is accurate and complete in MMS Event Campaign so event ROI and pipeline impact can be measured.

·       Manage audience lists, invitation and registration workflows, meeting scheduling through JiffleNow, mailbox activity, response tracking and reporting using Cvent, MMS, Excel, Teams and other approved tools.

·       Use approved AI tools, particularly M365 Copilot, to support day-to-day planning, analysis, communications and process improvement, applying appropriate judgement and data-handling controls.

·       Identify delivery risks and data-quality issues early, resolve routine issues independently and escalate material concerns to the AA Team Lead.

·       Lead practical process improvements, reusable templates and automation opportunities that improve quality, efficiency and stakeholder experience.

·       Share knowledge and provide guidance for less experienced team members.

Qualifications, experience and skills

·       Relevant experience in audience acquisition, event or marketing operations, client data management, CRM delivery or a comparable process-led environment.

·       Ability to lead a workstream, manage multiple deadlines and deliver with limited day-to-day supervision.

·       Strong stakeholder management and communication skills, including the confidence to lead working-level discussions and challenge constructively.

·       Strong database and Microsoft Office skills, particularly Excel, with excellent attention to detail and data quality.

·       Experience with MMS, Salesforce, Cvent, JiffleNow or comparable CRM, meeting-management, campaign or event platforms is beneficial.

·       Confident use of approved AI tools to improve productivity, quality and analysis in day-to-day work.

·       Sound judgement, personal accountability and a practical process-improvement mindset.

·       Ability to work effectively across cultures, functions and time zones; a high standard of written and spoken English is required.

·       Bachelor's degree or equivalent relevant professional experience.

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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