As Marketing & Events Manager, France, you will be responsible for delivering high-quality, high-impact local marketing initiatives that support the firm’s client, sector, and brand strategies. You will work closely with global and regional teams to adapt global priorities into locally relevant campaigns, manage sponsorships, and plan exceptional client events. This role combines creative thinking with operational excellence to position the firm prominently in the French market and ensure client engagement activities meet strategic goals.
You will act as the main marketing liaison for France, bringing local market knowledge and stakeholder insight to inform strategy execution. Your contribution will span multiple channels, including digital and in-person formats, and focus on building brand consistency, reputation, and visibility. By embedding a metrics-driven approach, you will evaluate performance and identify opportunities to continuously improve effectiveness and innovation in marketing delivery.
Main components:
- Deliver high-impact, locally relevant marketing campaigns.
- Leverage digital and social channels to drive engagement.
- Use insights and metrics to shape marketing strategy.
- Manage local sponsorships and strategic partnerships.
- Plan and execute exceptional in-person and virtual events.
- Collaborate with global teams to adapt and align activity.
Your key responsibilities
Deliver high-impact, locally relevant marketing campaigns.
- Adapt global/regional strategies into France-specific content and themes.
- Ensure campaigns align with client and sector BD objectives.
- Manage end-to-end planning and delivery of campaigns with internal teams.
- Track engagement and feedback to inform future improvements.
Manage local sponsorships and strategic partnerships.
- Evaluate new opportunities and renewals through a strategic lens.
- Build long-term relationships with key external partners.
- Ensure branding and messaging align with firm positioning.
- Measure ROI and monitor alignment with visibility goals.
Leverage digital and social channels to drive engagement.
- Adapt global content for French social media channels.
- Work with communications teams on messaging and delivery.
- Track and improve digital reach and online brand awareness.
- Embed digital best practices in local marketing routines.
Use insights and metrics to shape marketing strategy.
- Analyse campaign and channel performance against objectives.
- Report on local marketing KPIs with strategic recommendations.
- Gather client and stakeholder feedback to refine future plans.
- Use data to justify investment in marketing initiatives.
Plan and execute exceptional in-person and virtual events.
- Coordinate logistics, guest targeting, content, and follow-up.
- Ensure events reinforce market leadership and client relevance.
- Deliver against KPIs on attendance, engagement, and feedback.
- Collaborate with CRM and BD colleagues for pre/post-event strategy.
Collaborate with global teams to adapt and align activity.
- Ensure consistency with global brand standards and templates.
- Engage regularly with global and regional peers to share updates.
- Contribute to best practice libraries and global playbooks
- Access and localise global tools and frameworks for use in France.
Your experience
- Proven marketing experience in a professional or corporate environment.
- Track record of delivering campaigns that enhance brand visibility.
- Experience managing sponsorships and assessing strategic fit.
- Strong background in planning and executing business events.
- Hands-on experience managing social media and digital content.
- Analytical mindset with comfort using data for marketing insights.
- Proficiency with marketing tools and reporting software.
- Collaborative style with experience working cross-functionally.
- Excellent communication skills in French and English.
Language requirements
Excellent written and oral skills in French and English.
Education / Qualification
Master’s degree (or equivalent). Candidates with a Bachelor’s degree (or equivalent) and at least 10 years of relevant experience will also be considered.
Additional skills
Skills:
- Excellent command of the entire Microsoft Office suite.
- Excellent time management.
- Efficient document management.
- Integrity.
- Respect for the confidentiality of information.
- Ability to work independently and as part of a team.
- Ability to work with a global team and network.
- Flexible and adaptable to change, depending on the needs of the company.
- Ability to remain calm even in the face of emergency management.
- Ability to use common sense and take responsibility for the responsibility for the actions taken.
- Ability to offer practical and pragmatic solutions.
- Excellent attention to detail.
- Understanding of business challenges and customer expectations internal and external.
Qualities:
- Sociable
- Accessible
- Excellent communicator
- Adaptable and flexible
- Confident
- Dynamic
- Professional
- Calm
- Rigorous
- Conscientious and diligent
The Team
You will be welcomed into the BDM function as a critical part of the team.
BDM is a globally diverse group of specialists dedicated to driving revenue growth, nurturing our priority client relationships, strengthening the firm’s reputation.
In this role, you will be supported by and collaborate closely with the BDM leadership team and the broader function beyond. Our team thrives on a collegiate atmosphere with a strong focus on teamwork and collaboration with colleagues.
Alongside our lawyers, the BDM function is committed to creating, developing, and executing business development and marketing initiatives that drive growth and align with the firm's strategic goals.
The role within BDM promises a diverse array of tasks and projects.
You will encounter significant opportunities for learning and growth within a nurturing and supportive environment. We look forward to expanding our team with individuals who share our drive, forward-thinking mindset, and enthusiasm.
Linklaters
Linklaters is a global law firm, with 30 offices in 20 countries worldwide.
Linklaters is a people business. Being best in class in the eyes of our clients means that our people must be exceptional. We look not only for brilliant minds, but for people who will thrive in our environment: people who love working collaboratively and demonstrate the innovative, efficient, agile, entrepreneurial, and responsible mind-set we aim to bring to every interaction.
Ours is an environment of outperformance. We achieve this not with targets and incentives, but by fostering a positive, supportive, fair, and open atmosphere. We respect and value difference but insist on inclusivity. We celebrate all aspects of diversity and challenge any form of bias. This is vital to our ability to work as one team, with a common goal.
What sets us apart
At Linklaters:
- We offer a truly global work experience and the opportunity to be involved in strategic projects that drive innovation and shape the future of our business
- We belong to a firm that embodies its corporate social, environment, and governance responsibility commitments
- We remain focused on talent and having the best people which will result in a diverse workforce
- Having got the best people, we want them to feel included, valued and respected so they can perform at their best
- We advocate speak-up culture to empower our people in sharing their voices and an open-door policy to ensure they are listened to
- We invest in custom-fit career paths for our people in line with their talents and aspirations
- We provide agile working solutions to meet the changing needs of our people and our business
- We are committed to people first relationships based on mutual trust, respect, and appreciation
- We support the health and wellbeing of our people, providing a safe space to talk about emotions and mental health with access to expert advice as needed
- We invest in developing leaders of the future who demonstrate emotional intelligence and a passion to discover, coach and develop the talents of others
Technical Skills:
Brand Strategy, Channel Distribution Management, Channels Strategy, Content Design, Content Development, Content Strategy Development, Digital Marketing, Insight Generation, Marketing Strategies, Project Management, Reputation Management, Social Media Management
This list of duties and responsibilities above is not exhaustive. It is intended to describe the general content of, and requirements for, the performance of this job. As such, the role may also include the undertaking of additional tasks as required.
