Marketing Lead, Local Market Activation

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

 

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

 

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

Lead, Local Market Activation

Location: Hybrid, 3 days per week onsite. NYC or DC metro.

Reports To: Manager, Local Market Activation

Within Marketing at GEICO, local market activation is how national brand priorities become real, tangible experiences for customers. Getting the execution right is what makes those investments count.

The Lead, Local Market Activation owns end-to-end planning and execution of consumer-facing experiential programs across priority markets — sports events, trade shows, mobile tours, and community activations. That means managing agencies, vendors, and budgets; leading cross-functional project management from concept through recap; and being on the ground making sure activations land the way they were designed.

This role is a great fit for someone who is excellent at execution, genuinely energized by live events, and organized enough to hold complex, multi-market programs together without anything falling through the cracks.

The Marketing organization at GEICO is guided by a clear set of principles: we hire the best at every level and invest in developing them. We believe that strategy comes before action — if we don't know why we're doing something, we don't do it. We bring the same care and accountability to how we spend resources as we would if it were our own business. And when there are challenges, we face them directly and collectively. Leaders in this organization are expected to bring that same mindset to their teams.

Local Plan Development

• Support development of market-level activation plans grounded in business opportunity, audience insights, local culture, and key moments

• Identify opportunities to extend national campaigns into in-market experiences that drive engagement and memorability

Experiential Planning & Execution

• Lead end-to-end execution of experiential activations — events, pop-ups, mobile tours, and community programs — across markets

• Build comprehensive activation plans covering timelines, run-of-show playbooks, staffing, asset development, fabrication, and logistics

• Own on-site execution: final production checks, staffing alignment, inventory management, and real-time troubleshooting

• Develop scalable concepts that flex across markets without losing quality or brand consistency

Operational Excellence & Project Management

• Serve as cross-functional project management lead across internal teams and agency partners, driving workback schedules, milestone tracking, and dependency mapping

• Proactively surface risks and gaps; implement mitigation plans before they become execution problems

• Build and apply standardized tools, templates, and workflows that improve consistency and efficiency across activations

• Manage program communications — stakeholder updates, status reports, and timely escalation of key issues

Agency, Vendor & Budget Management

• Manage experiential agencies, production partners, and vendors responsible for fabrication, logistics, and staffing

• Own activation budgets at the program and market level — tracking costs, reconciling estimates vs. actuals, and maintaining accurate forecasting

• Scope projects appropriately, review vendor estimates, and identify cost efficiencies without compromising experience quality

Measurement & Learning

• Track activation performance — engagement, leads captured, experience quality — and deliver post-event recaps with clear learnings and recommendations

• Partner with Analytics to evolve how experiential effectiveness is measured over time

• Have owned end-to-end execution of consumer-facing experiential programs — not just supported them — and can point to activations you ran from planning through recap

• Are a natural project manager who holds complex, multi-workstream programs together across agencies, vendors, and internal teams without things falling through the cracks

• Are comfortable on-site in high-pressure situations, troubleshooting in real time and maintaining standards when things don't go as planned

• Have managed budgets at the program and market level, and can explain cost drivers and tradeoffs clearly

• Are energized by live events and the logistical puzzle of making them work — this isn't just a job function for you, it's something you're genuinely good at and interested in

• Experience: 5+ years in experiential marketing, event marketing, or field activation, with proven experience executing consumer-facing events or large-scale activations

• Multi-market programs: Experience managing national or multi-market experiential programs, not just single-event execution

• Vendor & agency management: Demonstrated experience managing production vendors, agencies, and on-site execution teams

• Budget ownership: Hands-on experience managing program-level budgets, including tracking, reconciliation, and forecasting

• Cross-functional coordination: Ability to manage timelines, approvals, and deliverables across internal and external stakeholders in a matrixed environment

• Industry context: Background in sports, entertainment, or large-scale event environments preferred

• Integration experience: Experience connecting experiential programs with media, PR, and social campaigns

• Education: Bachelor's degree preferred

• Experience building or improving standardized activation tools, templates, or playbooks used across a team or program

• Direct relationships with production vendors, event staffing firms, or experiential agencies

• Familiarity with measurement frameworks for experiential, including lead capture, engagement metrics, and brand impact tracking

#LI-HB1

 

Annual Salary

$82,000.00 - $129,150.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

 

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

The GEICO Pledge:

Great Company: Protecting customers through life’s twists and turns with innovation and integrity.

Great Careers: Personalized development programs, mentorship, and certification assistance.

Great Culture: Inclusive and collaborative culture rooted in shared success.

Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.

 

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

 

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.