Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
Razer is looking for a dynamic, results-driven Marketing Manager to drive marketing strategy and execution across Taiwan, Hong Kong and Macau, with Taiwan as the primary focus market.
Based in Taiwan and reporting to the APAC Marketing Director in Singapore Headquarters, you will be responsible for strengthening Razer's brand presence, driving consumer engagement and supporting market share growth through impactful marketing initiatives.
This is a hands-on role for a marketing professional who combines strong execution capabilities with creative thinking and commercial awareness. You will work closely with APAC Marketing, local Sales teams, distributors, retailers, agencies and partners to deliver successful marketing programs across the assigned markets.
Key Responsibilities
Market Strategy & Growth
- Develop and execute marketing plans for Taiwan, Hong Kong and Macau, with Taiwan as the primary focus.
- Translate APAC marketing priorities into locally relevant campaigns that drive brand awareness, market share and commercial growth.
- Monitor consumer trends, competitor activities and market developments to identify growth opportunities.
- Work closely with Sales and distribution partners to align marketing initiatives with business objectives.
- Support annual marketing planning and recommend activities based on market opportunities and priorities.
Go-to-Market & Product Launches
- Plan and execute marketing activities for new product launches across assigned markets.
- Ensure strong GTM readiness across retail, channel, PR, digital, social media and influencer touchpoints.
- Localize regional and global campaigns to maximize relevance and impact in each market.
- Collaborate with Sales to support product launches, promotional campaigns and channel sell-through initiatives.
Retail & Channel Marketing
- Drive Razer brand visibility and marketing execution across key retail and channel partners.
- Develop and implement retail marketing programs, merchandising initiatives, promotions and consumer activations.
- Work with Sales, distributors and retailers to enhance product visibility, shopper experience and sell-through.
- Ensure consistent brand representation and execution across physical and online retail channels.
Integrated Marketing
- Plan and execute integrated marketing campaigns across digital, social media, PR, influencers, gaming communities, events and partnerships.
- Build and maintain relationships with media, influencers, content creators and gaming communities.
- Identify relevant partnerships and opportunities to strengthen Razer's presence within gaming, technology and lifestyle audiences.
- Coordinate product seeding, media engagements, consumer activations, product launches and industry events.
- Work with external agencies and partners to ensure timely and effective campaign execution.
Sales & E-commerce Collaboration
- Work closely with Sales to support commercial and e-commerce initiatives through relevant marketing activities.
- Provide campaign, content, media and brand support for Sales-led online and offline programs.
- Align marketing activities with promotional calendars and channel priorities to drive traffic, conversion and sell-through.
- Maintain strong collaboration between Marketing and Sales to achieve shared business objectives.
Budget & Performance
- Manage assigned marketing budgets and ensure effective allocation of resources.
- Track campaign performance against established KPIs and recommend improvements.
- Monitor market trends, competitive activities and campaign effectiveness.
- Prepare regular marketing performance reports, market updates and campaign evaluations for APAC management.
- Identify opportunities to improve marketing efficiency, ROI and overall campaign impact.
Requirements
- 5–8 years of marketing experience, preferably within gaming, consumer electronics, technology or lifestyle brands.
- Strong understanding of the Taiwan consumer, retail, digital and media landscape.
- Experience in Hong Kong and Macau markets is an advantage.
- Proven experience in integrated marketing, GTM, retail/channel marketing, PR, digital, social media, influencer marketing and events.
- Hands-on experience planning and executing marketing campaigns from concept to completion.
- Strong commercial awareness with an understanding of how marketing contributes to sales and business growth.
- Experience working with Sales teams, distributors, retailers, agencies and external partners.
- Good project management and organizational skills, with the ability to manage multiple campaigns and priorities simultaneously.
- Strong analytical skills and experience managing marketing budgets and campaign performance.
- Excellent communication, presentation and stakeholder management skills.
- Fluent in Mandarin and English, both written and spoken.
- Self-motivated, resourceful and comfortable working independently in a fast-paced environment.
- Passion for gaming, technology and the Razer brand is highly advantageous.
Pre-Requisites :
Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.
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