General Summary
The Marketing Manager will develop, implement, and monitor marketing activities for Company products. Working as part of a cross-functional team, the Marketing Manager will assist in the commercialization of current and future products. This position combines day-to-day marketing activities with critical strategy planning and execution. There will be heavy emphasis on one-on-one communication and relationship building skills with physician customers, sales territory managers, and global marketing team members.
Specific Duties and Responsibilities
• Manage continuing U.S. customer and field-oriented product support activities. *
• Represent company at tradeshow meetings to promote products. *
• Implement promotion strategies, ensuring accuracy of product communication content.*
• Participate in field training on company products, and in the development of training materials. *
• Identify market opportunities to maximize market penetration. *
• Manage an ongoing evaluation of company products in the marketplace, with emphasis on customer needs and perceptions.*
• Participate in development and review of product specifications. *
• Participate in cross-functional launch teams to ensure successful delivery of new products to sales organizations and end users. *
• Articulate and reinforce high level positioning concepts to the field organization. *
• Support global marketing activities through communication and other support for regional sales and marketing team members. *
• Be personally knowledgeable of Penumbra’s products and customers’ anticipated uses. Know competitive situations and sell basics. *
• Perform an ongoing evaluation of the competitive situation and selling basis with a special emphasis on the customer’s view of competitive products and features. *
• Participate in market research activities as required.
• Participate in development/review of product specifications. *
• Participate on cross-functional launch team to ensure successful delivery of completed products to sales organizations and end users. Rollout activities may include internal activities, e.g., packaging, or external activities, e.g., demo protocols. *
• Participate in developing detailed marketing literature and other sales tools for the Penumbra products as assigned. *
• Adhere to the Company’s Quality Management System (QMS) as well as domestic and global quality system regulations, standards, and procedures.*
• Understand relevant security, privacy, and compliance principles and adhere to the regulations, standards, and procedures that are applicable to the Company. *
• Ensure other members of the department to follow the QMS, regulations, standards, and procedures. *
• Perform other work-related duties as assigned.
*Indicates an essential function of the role
Position Qualifications
Minimum education and experience:
• Bachelor's degree in business, biology, or related field with 3 + years of experience, or equivalent combination of education and experience
Additional qualifications:
• MBA a plus, but not required
• Cardiovascular device experience preferred, but not required
• Demonstrated collaboration skills in a team environment
• Strong oral, written, and interpersonal communication skills required
• High degree of accuracy and attention to detail
• Proficiency with MS Word, Excel, and PowerPoint
• Excellent organizational skills with ability to prioritize assignments while handling various projects simultaneously
Working Conditions
• General office environment
• Business travel from 30% - 40% (U.S. and/or international)
• Potential exposure to blood-borne pathogens
• Requires some lifting and moving of up to 25 pounds
• Must be able to move between buildings and floors.
• Must be able to remain stationary and use a computer or other standard office equipment, such as a printer or copy machine, for an extensive period of time each day.
• Must be able to read, prepare emails, and produce documents and spreadsheets.
• Must be able to move within the office and access file cabinets or supplies, as needed.
• Must be able to communicate and exchange accurate information with employees at all levels daily.
Annual Base Salary Range: $125,000 - $200,000
We offer a competitive compensation package plus a benefits and equity program, when applicable.
Individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
What We Offer
• A collaborative teamwork environment where learning is constant, and performance is rewarded.
• The opportunity to be part of the team that is revolutionizing the treatment of some of the world's most devastating diseases.
• A generous benefits package for eligible employees that includes medical, dental, vision, life, AD&D, short and long-term disability insurance, 401(k) with employer match, paid parental leave, eleven paid company holidays per year, a minimum of fifteen days of accrued vacation per year, which increases with tenure, and paid sick time in compliance with applicable law(s).
Penumbra, Inc., headquartered in Alameda, California, is a global healthcare company focused on innovative therapies. Penumbra designs, develops, manufactures, and markets novel products and has a broad portfolio that addresses challenging medical conditions in markets with significant unmet need. Penumbra sells its products to hospitals and healthcare providers primarily through its direct sales organization in the United States, most of Europe, Canada, and Australia, and through distributors in select international markets. The Penumbra logo is a trademark of Penumbra, Inc.
Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, age, disability, military or veteran status, or any other characteristic protected by federal, state, or local laws.
