Job Purpose
The Marketing Manager is responsible to develop and implement marketing campaigns, information and activities that promote the poultry franchise of Zoetis India.
The role is responsible for the marketing management of hatchery portfolio which is the growth engine. The colleague will have the responsibility of customers availing Zoetis hatchery products and services. The colleague will also lead the team of engineers providing hatchery services to the customers.
They develop the marketing strategy in conjunction with the Business Unit Director. For new and focus products, they shape the country wide marketing direction based on the global marketing strategy; creating plans that support global priorities and developing local commercial activities for each product or service.
The marketing strategies they lead are designed to deliver impact and drive profitability. The person in role is required to develop collaborative and productive partnerships with colleagues throughout the business and with relevant marketing colleagues from the international cluster.
In this leadership role, they have financial responsibility for the Marketing budget. They contribute to projects that move the business forward, such as product and business development. They strive to lead an innovative and best-in-class marketing function that leads the way and sets the direction in the wider marketing environment.
The Marketing Manager is ultimately responsible for delivering financial results for their area of business as defined in the operating plan.
Core Responsibilities
Strategy and Planning
- Lead the development of annual strategic marketing plans for focus and core products using the Zoetis framework
- Build strategy alongside the Business Unit Director
- Create and execute plans that support customer engagement both on and offline
- Create effective cross functional teams with Marketing, Regional Sales Managers, Medical teams, Engineering Teams and the field force to ensure continuous alignment of marketing programmes to the Business Unit activities and account plans
- Support Business Unit Director with monthly, quarterly and annual financial forecasting
- Use detail of promotional plans to develop, review and revise sales forecasting and inventory management, accounting for seasonal variations and market demand
- Complete the monthly forecasting process and actively contribute monthly forecast meetings with demand planning team – Commercial ownership of IBP tool.
- Determine and agree with Business Unit and pricing lead to the appropriate pricing structure to maximize sales and profitability. Consider value based pricing and market conditions
- Maintain expertise with the evolving portfolio of products, services, pricing, competition, market and industry trends.
Marketing Campaigns & Demand Creation
- Lead marketing campaigns that achieve appropriate impact, product positioning, market growth and profitability, with consideration for both the short and long term
- Focus the team on the customer journey to understand how best to reach the customer at each touchpoint
- Drive collaboration with sales teams to ensure all promotional materials, events and PR support the marketing priorities and objectives for each product and campaign
- Lead campaigns that allow marketing messages and product information to be easily translatable into the context of the Solution Selling model
- Work with Regional Sales Managers, Technical teams and L&D to agree training priorities and development plans for field force teams that support marketing activities
- Conduct regular customer visits to gain customer insights. Use this knowledge to feed the marketing strategy
- Gather data and feedback from a range of sources – market data, customer visits, field force feedback, market research, publications, conferences and industry contacts. Analyse and interpret, using results of analysis to inform commercial decision making.
- Lead the POA planning and execution in collaboration with operations team
Relationships
- Develop partnerships with product stakeholders with a common goal of maximising commerciality of products and services
- Engage with the internal global marketing teams to share best practise activities and marketing campaigns through the vault system
- Use links with external networks and key influencers to bring innovation to our business
- Support the Global Asset Team in their development of the key product strategies that plan a product’s journey through its lifecycle
- Create networks of resources within the team around each product and marketing campaign. Utilise all resources available including Key Account Managers, value add service providers, technical teams, Veterinarians and Business Consultants.
- Draw on the broad knowledge of your colleagues and network to find business growth opportunities
- Seek customer centric input from the Business Unit into marketing plans and programmes
- Contribute to the success of the business unit by sharing best practice with colleagues, proactively contributing ideas, and supporting others to do the same across the business
Financial Management, Forecast & Compliance
- Produce accurate financial forecasting
- Manage allocated Direct Marketing Expenditure (DME) budget with tight control to avoid overspends
- Manage business unit expenses to comply with the Expenses Policy and avoid overspends
- Maintain high standards of business conduct and compliance, adhering particularly to Pharmacovigilance Policy, Global vet Policy, Zoetis values, travel & expenses policy and local codes of practice
- Ensure the recording of accurate financial records and communicate effectively, sharing information with other stakeholders
Key Skills
Capability in, or potential to develop.
- Leadership capabilities: strong communication skills, grows talent, identifies potential, coaches, inspires and enables.
- Knowledge of key marketing disciplines and marketing techniques
- Commercial aptitude. Capability in business and financial management
- Strategic and innovative thinking
- Stakeholder and relationship management skills. Interpersonal skills and influencing abilities
- Skills in enabling and motivating others. Ability to deliver results through others.
- Skills in analysis. Ability to make robust decisions using sound interpretation of data and information.
Training & Qualifications
Bachelor’s degree in marketing, Business Administration, Veterinary, Agriculture, or related field (MBA preferred)
Experience
- Minimum 5+ years of marketing experience in animal health, veterinary pharmaceuticals, or agriculture-focused organizations
- Proven experience of marketing in poultry or livestock products to Key customers, consultant veterinarians is preferred
- Track record of successful product launches and campaign execution in the Indian market
- Demonstrated experience with digital marketing and omnichannel campaigns is an added advantage
- Background in B2B marketing and sales-force alignment
Travel Requirement
Regular travel within India and occasional overseas.
Behaviours
Our colleagues make the difference
- Practise and role model ongoing learning. Encourage self-awareness and self-assessment
- Harness the momentum from success and the learnings from failure. Use it to drive forward
Always do the right thing
- Be clear, open and true to our products. Develop campaigns that represent our business honestly and accurately
Customer obsessed
- Find the most impactful ways for Zoetis to connect with customers, and make it happen across all channels
- Keep the customer at the heart of every campaign, every tool
Run it like you own it
- Lead the business in a pursuit for innovation. Move the marketing environment forward and redefine ‘best practice’
- Make bold decisions and back them up with knowledge, planning and proven instinct
We are one Zoetis
- Empower decision making in others. Unlock the potential that exists in the team and grow it
- Have a clear picture of how your role relates to those around you and how your work impacts the work of others
- Develop motivated, positive and empowered individuals and unite them in a high performing team.
Full time
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