Marketing Manager – Platform

Accountabilities:

Platform Go-to-Market Strategy: Develop and execute global marketing strategies that increase platform awareness, adoption, engagement, and business growth.
Positioning and Messaging: Create compelling positioning, messaging frameworks, and value propositions that communicate platform benefits to partners at different stages of digital maturity.
Product Launches: Lead integrated marketing campaigns for new products, platform features, and digital capabilities, ensuring successful launches and sustained adoption.
Product and Portfolio Marketing: Serve as the marketing subject matter expert for the platform portfolio, connecting its capabilities with broader technology solutions, cloud offerings, and services.
Business Value Communication: Translate complex technical features into clear business outcomes that resonate with executive decision-makers, sales professionals, operations leaders, and technical stakeholders.
Content Development and Enablement: Oversee the creation of marketing materials, partner-focused content, use cases, and sales enablement resources that demonstrate measurable business value.
Partner Experience and Insights: Build a deep understanding of partner needs, pain points, workflows, and purchasing behaviors to inform marketing strategies and improve the digital experience.
Data-Driven Optimization: Leverage platform usage data, customer feedback, market research, and performance metrics to identify growth opportunities and improve engagement.
Cross-Functional Collaboration: Partner with product management, user experience, sales, operations, cloud, services, and marketing teams to deliver coordinated campaigns and measurable business outcomes.
Global Stakeholder Management: Ensure consistent messaging across campaigns, communications, events, and partner engagement initiatives while coordinating launches across multiple regions and business units.
Continuous Improvement: Identify opportunities to strengthen the platform's market positioning, increase partner engagement, and support the growth of the broader digital ecosystem.
Requirements:
Professional Experience: At least 8 years of experience in B2B technology marketing, particularly in product marketing, platform marketing, or digital experience marketing.
Relevant Industry Expertise: Demonstrated experience marketing SaaS platforms, cloud marketplaces, technology ecosystems, subscription management solutions, or digital commerce platforms.
Go-to-Market Expertise: Proven success launching platform-based solutions and developing marketing strategies that drive product adoption, customer engagement, revenue influence, and business growth.
Strategic Marketing Skills: Strong knowledge of platform and solution marketing, including market positioning, value proposition development, integrated campaigns, and portfolio marketing.
Storytelling and Communication: Exceptional ability to communicate complex technical concepts through clear, persuasive messaging tailored to diverse audiences, including senior executives.
Commercial Acumen: A strategic and innovative mindset, with a strong understanding of business objectives and the ability to connect marketing initiatives to measurable outcomes.
Analytical Capabilities: A data-driven approach to decision-making, with the ability to interpret customer insights, usage metrics, market research, and campaign performance.
Cross-Functional Leadership: Experience managing complex initiatives that require close collaboration across multiple teams, functions, and business units.
Stakeholder Influence: Strong interpersonal, communication, and executive presentation skills, with the ability to build alignment and influence stakeholders within a global, matrixed organization.
Preferred Industry Knowledge: Familiarity with the IT channel, cloud ecosystem, and partner-led business models is an advantage.
Work Arrangement: Ability to work remotely within the United States and travel to a designated office when requested by leadership.
Benefits:
Annual Salary: $130,100–$143,110, depending on geographic location, professional experience, education, and skill level.
Employment Type: Full-time position.
Remote Work: Fully remote arrangement, with occasional attendance at a designated office when required.
Healthcare Coverage: Medical, dental, and vision insurance.
Retirement Planning: 401(k) retirement plan with matching contributions.
Disability Protection: Short-term and long-term disability insurance.
Health Savings Options: Health Savings Account (HSA) and Health Reimbursement Account (HRA) options.
Paid Time Off: Paid leave, including vacation, holidays, and sick time.
Professional Development: Tuition reimbursement to support continued learning and career growth.
Career Opportunities: The opportunity to contribute to global technology marketing initiatives, collaborate with cross-functional experts, and influence the growth of a digital platform ecosystem.