Marketing Operations Analyst

Accountabilities

The Marketing Operations Analyst will own and optimize key marketing systems, support cross-functional revenue processes, and provide actionable insights to improve performance. Responsibilities include:

• Systems Ownership and Administration

  • Serve as the business owner and primary administrator of Salesforce and Pardot (Marketing Cloud Account Engagement), in partnership with IT.

  • Act as the super user and internal champion for additional marketing and go-to-market platforms, such as 6sense, Sendoso, Clay, Qualified, and Salesloft.

  • Manage user access, permissions, licenses, and onboarding or offboarding for business-owned platforms.

  • Handle day-to-day configuration of fields, flows, reports, dashboards, and automation rules within established governance guidelines.

  • Partner with IT on system enhancements, integrations, and larger projects by defining business requirements, prioritizing requests, supporting testing, and driving adoption.

  • Troubleshoot synchronization errors and data discrepancies, escalating complex issues to IT or vendors when necessary.

  • Monitor vendor updates and product roadmaps, contribute to renewal discussions, and maintain system documentation.

  • Create, train, and maintain AI agents and AI skills that support the use of AI across the revenue technology stack.

  • Marketing Team Support and Insights

    • Advise marketing teams on effective system usage to support campaign execution and measurement.

    • Share performance insights, business trends, and best practices to improve campaign planning and delivery.

    • Guide campaign teams on taxonomy, naming conventions, Salesforce campaign structures, tracking, and attribution.

    • Help ensure marketing programs are measurable, compliant with GDPR, CAN-SPAM, and CASL, and aligned with email deliverability and list hygiene standards.

    • Provide guidance and troubleshooting support to campaign owners while campaign design and execution remain with the relevant marketing teams.

    • Lifecycle and Revenue Process Management

      • Maintain and optimize lead scoring, routing, and lifecycle stage definitions in collaboration with Sales, Marketing, and Revenue Operations.

      • Support MQL-to-SQL handoff processes and service-level agreements (SLAs), monitoring funnel conversion and velocity.

      • Support account-based marketing, intent-driven campaigns, and engagement programs using relevant platforms across the technology stack.

      • Help define data enrichment logic, routing rules, and data-quality standards across marketing and sales systems.

      • Data Quality, Reporting, and Insights

        • Drive marketing data governance through deduplication, normalization, enrichment, and consistent field standards.

        • Build and maintain dashboards and reports covering pipeline contribution, campaign performance, funnel health, and attribution.

        • Identify emerging trends and proactively recommend process and program improvements.

        • Enablement, Best Practices, and Innovation

          • Train internal teams, create documentation and playbooks, and organize office hours for the platforms under your ownership.

          • Promote consistent system usage and encourage adoption across Marketing, Business Development, and Sales.

          • Stay informed about marketing and revenue technology trends, particularly AI-enabled capabilities.

          • Evaluate, test, and operationalize AI use cases involving enrichment, lead research, workflow automation, and predictive scoring.

          • Recommend new capabilities, technology improvements, and opportunities to rationalize the existing tool stack, supported by business cases.

          Requirements

          The ideal candidate combines hands-on marketing technology administration with analytical thinking, strong communication skills, and a collaborative approach to improving business processes. The following qualifications are expected:

          • 2–5 years of experience in Marketing Operations, Revenue Operations, or a closely related field.

          • Hands-on Salesforce administration experience, including objects, fields, flows, reports, dashboards, and campaign structures.

          • Practical experience with Pardot (Marketing Cloud Account Engagement) and/or Marketing Cloud, including automation, scoring, and integrations.

          • Working knowledge of marketing and sales technology platforms such as 6sense, Sendoso, Clay, Qualified, and Salesloft, or the ability to learn them quickly.

          • Strong understanding of B2B demand generation funnels, lead lifecycle management, and marketing attribution.

          • Experience translating business needs into clear technical requirements for IT or other technical teams.

          • Proven ability to troubleshoot complex system issues and data discrepancies.

          • Strong analytical, reporting, and problem-solving skills.

          • Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders and encourage platform adoption.

          • Adaptability and comfort working with ambiguity, evolving priorities, and multiple stakeholders.

          • An ownership mindset, strong attention to detail, and an interest in continuous improvement.

          • Collaborative and consultative approach to working with Marketing, Sales, and IT teams.

          Preferred Qualifications:

          • Salesforce Administrator and/or Pardot Specialist or Consultant certification.

          • Familiarity with artificial intelligence tools and their practical business applications.

          • Experience with account-based marketing, intent data, sales engagement platforms, data enrichment, and workflow automation.

          • Familiarity with SQL, APIs, or low-code/no-code automation tools.

          • Experience applying AI tools to operational workflows.

          • Previous experience in a high-growth B2B SaaS environment.

          Benefits

          • Annual base salary: CAD $90,000–$100,000.

          • Additional compensation opportunities may include equity grants and variable incentives.

          • Wellness subsidy and reimbursement programs.

          • Flexible work arrangements, including remote opportunities across Canada.

          • Learning and professional development opportunities.

          • Tuition reimbursement of up to CAD $4,000 for continuing education through the SkillsWave Program.

          • Two paid days off for SkillsWave-related activities, such as exams or final assignments.

          • Employee wellbeing resources, including mental health services, an Employee and Family Assistance Program (EFAP), and financial planning support.

          • Retirement planning benefits.

          • Competitive benefits package.

          • Home internet reimbursement.

          • Two paid volunteer days.

          • Employee referral program.

          • Employee recognition initiatives and social events.

          • Dog-friendly office spaces at selected locations.