Marketing Operations Manager

Overview

The Marketing Operations Manager is responsible for building, running and continuously improving the technology, processes and data that power Enhesa's marketing engine. Sitting within Revenue Operations, the Marketing Operations Manager owns the marketing technology stack, lead processing and management, campaign reporting, ensuring that Marketing, Sales and Customer Success work from a single, trusted view of the funnel. They will turn marketing data into insights that drive pipeline growth, and partner closely with Sales/Marketing leadership to scale programmes efficiently across our global regions.

Responsibilities

• Marketing technology management:
  • Administering and optimizing the marketing automation platform (e.g., HubSpot or Marketo) and its integration with MS Dynamics.
  • Evaluating, implementing and managing martech tools such as ZoomInfo, Clay, LinkedIn Sales Nav, webinar and event platforms, and intent data providers.
  • Maintaining system documentation, governance standards and user access, and training Marketing team members on tools and best practices.
  • Creation and maintenance of homegrown AI applications and platforms to help support self-service throughout marketing and sales
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• Lead management and funnel operations:
  • Designing and maintaining lead lifecycle stages, lead scoring, routing and SLA processes in partnership with Sales and Sales Development.
  • Ensuring a seamless handoff of MQLs and SQLs between Marketing and Sales, and monitoring conversion at every stage of the funnel.
  • In coordination with Marketing leadership, defining and upholding consistent funnel definitions across the commercial organization.
• Campaign operations:
  • Building, launching and quality-assuring email, nurture, webinar and event campaigns across global regions.
  • Managing lists, segmentation and audience selection to support targeted and account-based marketing programs.
• Data management and compliance:
  • Owning the health of the marketing database, including data hygiene, deduplication, enrichment and normalization.
  • Ensuring all marketing activities comply with GDPR, PECR, CAN-SPAM and other applicable privacy regulations, including consent and preference management.
• Reporting, analytics and attribution:
  • Developing dashboards and reports that track pipeline contribution, campaign ROI, channel performance and funnel velocity.
  • Implementing and maintaining a multi-touch attribution model to inform budget allocation and channel strategy.
  • Translating data into actionable insights and recommendations for Marketing and Commercial leadership.
• Process improvement and collaboration:
  • Identifying opportunities to automate and streamline marketing processes to improve efficiency and scalability.
  • Partnering with Sales Operations, Sales Enablement, Customer Success and Finance on shared revenue processes, planning and budget tracking.
  • Align with Finance on martech POs, invoices, vendors, etc. for expedited vendor selection and relationship management

Key Requirements

• Experience. 5+ years of experience in marketing operations, demand generation operations or revenue operations, preferably within a B2B technology or software as a service (SaaS) environment.
• Hands-on expertise with marketing automation platforms such as HubSpot, Marketo or Pardot, and strong working knowledge of MS Dynamics.
• Hands-on AI and process automation skills utilizing Claude or other AI development tools
• Experience with martech and data tools such as ZoomInfo, LinkedIn, Gong, or similar.
• Solid understanding of lead management, lead scoring and attribution models within a B2B funnel.
• Strong analytical skills with the ability to translate data into actionable insights. Experience with analysis tools such as AI applications, Power BI, or Tableau is an asset.
• Working knowledge of data privacy regulations (e.g., GDPR, PECR, CAN-SPAM) and consent management.
• Demonstrated proficiency in project management, with the ability to prioritise tasks, manage timelines, and drive initiatives forward.
• Excellent communication and collaboration skills to work effectively with cross-functional teams and translate technical concepts for non-technical stakeholders.
• A detail-oriented, process-driven mindset with a passion for building scalable systems.
• High levels of professionalism, interpersonal skills and personal drive.
• Team player. Ability to work on a team in a collaborative environment, sharing information and best practices.
• Fluency in English. Other languages are an asset.
• Proficiency in Microsoft Office Suite 365.
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