Marketing Operations Manager

See yourself at Twilio

Join the team as Twilio’s next Marketing Operations Manager. 

About the job

This position is needed to lead and optimize marketing automation systems, event integrations, conversational marketing channels, and scalable operational workflows.

As Marketing Operations Manager, you will drive the evolution of Twilio's marketing and revenue operations infrastructure. You will tackle complex system integration challenges at global scale, leveraging cutting-edge AI technologies to automate workflows. This role offers the unique opportunity to make a high-impact contribution by transforming how we connect with customers, empowering you to Own the Outcome of your career growth as you shape our future marketing technology stack.

Responsibilities

In this role, you’ll:

• Manage Qualified live chat routing workflows, lead distribution rules, and continuous UX enhancements to maximize conversion rates.
• Analyze complex business requirements to design and deploy scalable automated workflows across CRM and marketing automation platforms.
• Manage end-to-end system integrations, including event and webinar platforms like CVENT and BigMarker.
• Integrate AI capabilities into marketing operations workflow designs to streamline core processes.
• Diagnose and resolve system, workflow, and data synchronization issues across the broader marketing technology stack efficiently.
• Collaborate with cross-functional teams across Marketing, Sales, and Technology to align system architectures with overarching go-to-market strategies.

Qualifications 

Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• Bachelor’s degree in a related field. 
• 5+ years of hands-on experience in Marketing Operations, Demand Generation, Revenue Operations, or a related field.
• 3+ years of proven expertise with CRM and marketing automation platforms (e.g., Marketo, Salesforce), including a track record of developing scalable programs and optimizing workflows in event/webinar platforms (e.g., CVENT, BigMarker).
• Demonstrated experience integrating AI into scalable marketing operations workflow designs and streamlining core processes.
• Strong analytical and problem-solving skills to leverage campaign data for issue identification, alongside clear written and verbal communication skills across Marketing, Sales, and Technology teams in a fast-paced environment.

Desired:

• Experience working in a fast-paced, remote-first global environment.
• Hands-on experience working with Customer Data Platforms (CDPs) like Twilio Segment, as well as conversational marketing tools such as Qualified or Drift.
• Certifications in Marketo (e.g., Adobe Certified Professional) or Salesforce (e.g., Administrator).
• Passion for exploring emerging technologies and applying them to solve business challenges.

Location

This role will be remote, but is not eligible to be hired in CA, CT, NJ, NY, PA, WA.

Travel 

We prioritize connection and opportunities to build relationships with our customers and each other. For this role, you may be required to travel occasionally to participate in project or team in-person meetings.

What We Offer

Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location.

Compensation

*Please note the salary range information provided applies only to candidates residing in California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Vermont, Washington D.C., and Washington State due to local requirements. Compensation for candidates in other locations will be discussed during the hiring process. Please note that hiring for this role is not restricted to the locations listed above.

The estimated pay ranges for this role are as follows:

• Based in Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, Vermont or Washington D.C. : $106,320 - $132,900.
• Based in New York, New Jersey, Washington State, or California (outside of the San Francisco Bay area): $112,560 - $140,700.
• Based in the San Francisco Bay area, California: $125,040 - $156,300.
• This role may be eligible to participate in Twilio’s equity plan and corporate bonus plan. All roles are generally eligible for the following benefits: health care insurance, 401(k) retirement account, paid sick time, paid personal time off, paid parental leave.

The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location.

Applications for this role are intended to be accepted until November 30th but may change based on business needs.