Marketing Operations Specialist

8x8 connects our customers and teams globally, empowering CX leaders with performance and insights to make smarter decisions, delight customers, and drive lasting business impact.

The Marketing Operations Specialist role is extremely data-driven and analytical, capable of not only reporting on performance metrics but also interpreting the data to guide marketing strategy and overall investments.

You will have extensive experience working in Marketo, including designing, developing, and managing Marketo integrations with Salesforce, websites, and other third-party applications. You will also be responsible for data standardization and hygiene. In this role, you will work across sales and marketing functions to drive marketing impact, prove ROI and increase operational efficiency.

A successful Marketing Operations Specialist will have strong technical skills and be able to present actionable insights to marketing operations and extended teams. The Marketing Analyst must also have excellent analytical skills, be detail-oriented, and work well within a fast-paced, dynamic and data-driven team."

Responsibilities

• Build, test, optimize and execute incoming marketing campaign requests across all business verticals and segments, including email, nurture, digital, event and operational, etc.

• Implement marketing automation paths based on campaign workflows and/or internal processes, that will facilitate the efficient/scalable execution of our day-to-day marketing campaigns; ensure workflows and Salesforce campaigns are set up properly for effective attribution and reporting

• Assist with the lead management process which includes capturing, qualifying and passing leads to sales teams for action

• Assist with the management and maintenance of the marketing database in accordance with data protection laws, and in collaboration with global marketing teams

• Set, interpret, and share campaign metrics with the team, translating the data into simplified Insights

• Manage an email campaign calendar to prevent overlap of campaigns, monitor email frequency for each target audience, and set expectations for stakeholders across marketing, sales, and product

• Process contact/company list uploads into our database while ensuring proper data quality and attribution

• Build strong relationships with campaign managers, content marketing, and sales development. Maintain clear and coherent communication, both verbal and written, to understand campaign requests and share results with stakeholders

Qualifications

• Proven experience leveraging AI-enabled tools to enhance efficiency, problem-solving, and collaboration.

• Strong experience in marketing operations or similar type role

• Advanced Marketo proficiency required with experience in campaign execution, nurture programs, audience segmentation, tokens, lead scoring and more

• Knowledge of database architecture, advanced Excel, data visualization

• Working knowledge of Salesforce lead/contact/campaign objects and as an integrated CRM platform

• Knowledge about email compliance (CAN-SPAM, GDPR, CASL)

Work Schedule & Location

• Shift: US Business Hours

• Setup: Hybrid (Onsite Tuesday & Wednesday)

• Location: BGC, Taguig City

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