Marketing Operations Specialist

At HALA, main responsibility of Marketing Operations Specialist is to support the efficient execution of marketing campaigns and initiatives across HALA’s payment products and services, ensuring effective coordination, performance tracking, and compliance with internal and regulatory requirements.

Job Responsibilities:

• Coordinate the execution of marketing campaigns, promotions, and product launches across customer and merchant segments.
• Manage campaign timelines, deliverables, approvals, and cross-functional dependencies.
• Work closely with Product, Sales, Growth, Data, and Compliance to ensure effective campaign execution.
• Support CRM, marketing automation, customer segmentation, and campaign targeting activities.
• Track and report campaign performance, including acquisition, conversion, engagement, and product adoption.
• Maintain marketing dashboards, campaign calendars, trackers, and related documentation.
• Identify opportunities to improve and automate marketing processes and workflows.
• Coordinate with external agencies and vendors as required.

Ensure marketing activities comply with brand standards, internal policies, and applicable KSA regulatory requirements.