Job Title:
Marketing Operations Specialist - Marketo | Campaigns | Lead flow | 4-7 years
About Skyhigh Security:
Skyhigh Security is a dynamic, fast-paced cloud company and a leader in data security. Our mission is to protect the world’s data, and because of this, we live and breathe security. We value learning at our core, underpinned by openness and transparency.
Since 2011, organizations have trusted us to provide them with a complete, market-leading security platform built on a modern cloud stack. Our industry-leading suite of products radically simplifies data security through easy-to-use, cloud-based, Zero Trust solutions that are managed in a single dashboard, powered by hundreds of employees across the world. With offices in Aylesbury, Bengaluru, Frisco, Milpitas, Paderborn, Sydney, Tokyo and more, our employees are the heart and soul of our company.
Skyhigh Security is more than a company; here, when you invest your career with us, we commit to investing in you. We embrace a hybrid work model, offering the flexibility and freedom you desire in your work environment, along with the tools to reach your potential. From our employee recognition program, to our team celebrations (we love to have fun!), we strive to be an interactive and engaging place where you can be your authentic self.
We are on these too! Follow us on LinkedIn and Twitter@SkyhighSecurity.
Role Overview:
Skyhigh Security is seeking a Marketing Operations Specialist to help ensure our demand generation programs run smoothly from a systems, data and execution perspective.
Role Overview
Skyhigh Security is seeking a Marketing Operations Specialist to help ensure our demand generation programs run smoothly from a systems, data and execution perspective.
This is an execution-focused role for someone early in their Marketing Operations career who enjoys working with data, marketing systems and campaign processes. You will work closely with the Marketing Operations leader and Integrated Campaign Manager to help stage, execute, optimize and report on demand generation campaigns while ensuring leads, contacts and accounts move accurately through our marketing and sales systems.
Your primary responsibilities will include supporting lead flow and attribution, contact and account enrichment, email nurtures and other always-on campaigns, while helping maintain the data quality and operational processes required for effective campaign execution and measurement.
The ideal candidate is detail-oriented, analytical and comfortable working across marketing technology, CRM data and campaign operations. You should enjoy solving data and process issues, learning how demand generation programs work end to end, and helping teams execute consistently and efficiently.
Key Responsibilities
Support Lead Flow and Attribution
- Help manage and monitor lead flow across marketing automation and CRM systems to ensure leads are routed, processed and tracked accurately.
- Support lead source, campaign and attribution processes so Marketing can understand how programs contribute to pipeline and revenue.
- Assist with troubleshooting lead flow, routing, campaign association and data synchronization issues.
- Monitor campaign and lead-processing workflows and identify exceptions or data quality issues that require attention.
- Work closely with Marketing Operations and Demand Generation teams to ensure campaign responses are captured correctly and can be reported consistently.
- Help document and maintain lead management processes, business rules and operational workflows.
Manage Contact and Account Data Quality
- Support contact and account enrichment programs that improve the quality, completeness and usability of marketing data.
- Assist with matching leads and contacts to the correct accounts and maintaining accurate account-level data.
- Help identify duplicate, incomplete or inaccurate records and support ongoing data hygiene initiatives.
- Coordinate with enrichment providers and internal teams to ensure relevant contact and account attributes are populated and maintained.
- Monitor enrichment processes and identify gaps or issues that could affect targeting, segmentation, routing or reporting.
- Help maintain the data standards needed to support effective account-based and demand generation programs.
Configure Email Nurtures and Always-On Campaigns
- Build, test and maintain email nurture programs and other always-on marketing campaigns within our marketing automation platform.
- Configure audiences, segmentation, campaign logic, email assets, forms and related campaign components as needed.
- Perform quality assurance before campaign activation to ensure data, links, tracking, segmentation and workflows are configured correctly.
- Monitor live nurture programs and help identify opportunities to improve engagement and campaign performance.
- Support updates to existing nurture streams as messaging, content, audiences and campaign priorities evolve.
- Assist Demand Generation with other recurring and automated campaigns as appropriate.
Support Integrated Campaign Execution
- Work closely with the Integrated Campaign Manager to translate campaign requirements into the systems, audience and data configurations needed for execution.
- Support campaign setup, audience segmentation, list preparation, tracking and reporting requirements.
- Help ensure campaigns are configured consistently across marketing automation and CRM systems.
- Coordinate with campaign owners to validate that operational requirements are complete before launch.
- Assist with campaign testing, troubleshooting and post-launch optimization.
- Help improve campaign execution processes so programs can be launched more efficiently and with fewer operational issues.
Support Campaign Measurement and Reporting
- Help ensure campaigns are structured and tagged correctly so performance can be measured accurately.
- Support the preparation of campaign performance and funnel reporting.
- Assist in validating marketing data used for reporting on engagement, lead flow, pipeline and campaign effectiveness.
- Investigate reporting discrepancies and work with the Marketing Operations team to resolve underlying data or process issues.
- Help maintain dashboards, reports and recurring performance views as needed.
- Use campaign results and operational data to help identify opportunities for improvement.
Improve Marketing Operations Processes
- Help document repeatable Marketing Operations processes and campaign execution standards.
- Identify manual or inefficient workflows that could be simplified or automated.
- Support testing and implementation of improvements to marketing systems and operational processes.
- Partner effectively with Demand Generation, Marketing, Sales Operations and other teams to resolve day-to-day data and campaign issues.
- Maintain a high standard for accuracy, data quality and attention to detail.
- Continue developing expertise in marketing automation, CRM systems, campaign operations and demand generation.
Qualifications and Experience
- 4-7 years of experience in Marketing Operations, Demand Generation Operations, CRM operations, marketing automation or a related role.
- Flexibility to work on EMEA time zone and extend as and when needed
- Hands-on experience working with a marketing automation platform such as Marketo, HubSpot, Pardot/Account Engagement or Eloqua.
- Familiarity with a CRM platform, preferably Salesforce, and Account Based Marketing platforms, preferably 6sense.
- Experience building or supporting email campaigns, nurture programs, segmentation and campaign workflows.
- Experience working with lead, contact and account data, including enrichment, data quality or record management processes.
- Basic understanding of B2B lead management, campaign tracking, attribution and demand generation processes.
- Strong attention to detail and comfort working with large sets of marketing and CRM data.
- Good analytical and problem-solving skills, with the ability to identify data or process issues and work through them methodically.
- Strong organizational skills and the ability to manage multiple tasks and deadlines.
- Comfortable working collaboratively across Marketing and other business teams.
- Clear written and verbal communication skills.
- Self-motivated, curious and eager to learn new marketing technologies, processes and best practices.
- Experience in B2B technology, SaaS or cybersecurity is a plus.
Location: Bengaluru, India
Company Benefits and Perks:
We believe that the best solutions are developed by teams who embrace each other's unique experiences, skills, and abilities. We work hard to create a dynamic workforce where we encourage everyone to bring their authentic selves to work every day. We offer a variety of social programs, flexible work hours and family-friendly benefits to all of our employees.
We're serious about our commitment to a workplace where everyone can thrive and contribute to our industry-leading products and customer support, which is why we prohibit discrimination and harassment based on race, color, religion, gender, national origin, age, disability, veteran status, marital status, pregnancy, gender expression or identity, sexual orientation or any other legally protected status.
Our Commitment to You :
At Skyhigh Security, we are committed to creating a safe and trustworthy experience for our customers, employees, and candidates. Please be aware that fraudulent recruiting activity can occur through fake job postings or impersonated communications.
Skyhigh Security conducts interviews through professional channels only and does not use text messages, instant messaging, or group chats for interviews. We will never request sensitive personal information—such as your date of birth, Social Security number, or national ID number—during the interview process.
Skyhigh Security also does not require candidates to pay fees, purchase products or services, or process payments of any kind as part of the recruiting or hiring process. And Skyhigh Security will never keep any original work authorization documents that we may be required to review during the hiring process.
