Marketing Ops Manager

Accountabilities

Multi-Channel Publishing: Manage the scheduling and publication of approved content across LinkedIn, Instagram, TikTok, X, and YouTube for both brands. Adapt content to platform-specific requirements and ensure routine announcements are published accurately and on time.
Podcast Operations: Coordinate the publication of podcast episodes across relevant podcast platforms and YouTube, ensuring that promotional clips and supporting content are distributed across the appropriate channels.
Launch and Campaign Coordination: Develop and maintain detailed run-of-show plans for launches, outlining what content goes live, where, and when. Coordinate publishing sequences across accounts, respect embargoes, and verify that all launch materials are live and functioning correctly.
Community Management: Monitor and respond to comments, direct messages, and mentions across social media channels in each brand's established voice. Escalate sensitive inquiries appropriately and share recurring audience questions, feedback, and themes with the relevant internal teams.
Awards and Competitions: Maintain an awards and competitions calendar, track submission deadlines, coordinate supporting materials, and manage entries to help showcase successful projects and increase industry recognition.
Production Tracking and Quality Assurance: Establish a centralized intake process for marketing requests and maintain a clear production schedule. Review copy, creative assets, links, tracking parameters, and other campaign details before publication to prevent errors and maintain quality standards.
HubSpot and CRM Administration: Maintain accurate CRM records, properties, workflows, lead-source attribution, and UTM tracking. Manage data deduplication, troubleshoot workflow issues, and ensure marketing data remains reliable and actionable.
Inbound Lead Reporting: Build and maintain a trusted dashboard that tracks inbound leads by source, channel, and content, providing clear visibility into marketing contribution and lead-generation performance.
Marketing Analytics and Reporting: Prepare weekly and monthly marketing reports that explain performance trends, highlight meaningful changes, and identify the channels, campaigns, and content contributing to business results.
Marketing Systems Management: Keep content scheduling platforms, project management systems, asset libraries, and related marketing tools organized, accessible, and aligned with established workflows.
Workflow Automation: Identify repetitive operational tasks and implement practical automations using AI tools and other available technologies to improve efficiency, reduce manual work, and strengthen consistency.
Cross-Functional Coordination: Work closely with marketing and other internal stakeholders to ensure approved plans are executed reliably, deadlines are met, and operational insights inform ongoing improvements.
Requirements
At least three years of hands-on experience as a marketing operations generalist, with demonstrated responsibility for content publishing, production coordination, campaign execution, and performance reporting.
Proven experience administering HubSpot or a comparable CRM, including managing properties, workflows, lead-source attribution, UTM tracking, data deduplication, and dashboards. Hands-on HubSpot or CRM administration experience is essential.
Experience owning and maintaining a publishing calendar across multiple social media channels, with a strong understanding of the operational requirements and content formats of LinkedIn, Instagram, TikTok, X, and YouTube.
Familiarity with podcast publishing workflows, content distribution, campaign launches, and coordination of marketing assets across several platforms.
Strong quality assurance skills and exceptional attention to detail, particularly when reviewing copy, links, tracking parameters, creative assets, and campaign information before publication.
Demonstrated ability to build reliable marketing dashboards, interpret performance metrics, and explain what has changed, why it matters, and how results can inform future decisions.
Experience with community management, including responding to comments, direct messages, and audience mentions in a consistent brand voice while recognizing when issues require escalation.
Strong project management and organizational skills, with the ability to coordinate multiple campaigns, publishing deadlines, production requests, and operational priorities simultaneously.
Experience using AI tools such as ChatGPT, Claude, or similar platforms on a daily basis to automate workflows, streamline repetitive tasks, and improve operational efficiency.
Excellent written and verbal English skills, with the ability to communicate clearly and professionally in an international, remote-first environment.
A proactive, analytical, and solutions-oriented mindset, with the ability to work independently, manage high volumes of activity, and maintain accuracy under pressure.
Strong communication and collaboration skills, with the ability to coordinate deliverables, surface operational issues, and keep stakeholders informed of progress.
Availability to collaborate with a team operating in the Eastern Time Zone, with all business communication conducted in English.
Important: Candidates must have hands-on CRM administration experience and a proven track record of managing a multi-channel publishing calendar. Applicants without both of these core qualifications will not be considered.
Benefits
Fully remote work arrangement for eligible candidates based in Brazil.
Full-time opportunity within an international, technology-driven marketing environment.
Exposure to growth marketing, AI-powered commerce, and multi-brand marketing operations.
Ownership of publishing workflows, CRM systems, campaign execution, and marketing performance reporting.
Opportunities to improve operational processes through AI-powered automation and workflow optimization.
Collaboration with an international team operating in the Eastern Time Zone.
Opportunities to develop expertise in marketing analytics, CRM administration, attribution, and operational efficiency.
A dynamic, fast-paced environment that values accountability, precision, and continuous improvement.