Marketing Projects & Automation Specialist

At Ayvens, progress starts with you.

Our ambitions to shape the future of sustainable mobility are powered by our talent. Join us, and get better with every move.

Ayvens is the leader in operational leasing in Luxembourg, Europe and worldwide. A service company whose main shareholder is the Société Générale group, Ayvens places the customer at the heart of its organisation. Our strength lies in our team: 150 people who, through their enthusiasm, commitment and good humour, have been developing the company since 1985.

Ayvens in Luxembourg is also one of the first companies to have committed to CSR, Corporate Social Responsibility, obtaining the INDR label in 2011 and signing the Diversity Charter in 2013.

In 2017, 2019, 2021 and 2023, the Great Place To Work® Institute certified Ayvens Luxembourg as a great place to work following a survey of all its employees.

Senior Marketing Projects & Automation Specialist

Location: Strassen

Contract type: Permanent contract full-time 40h from Monday to Friday

Availability: As soon as possible

Your missions:

To support our continued growth and transformation in Luxembourg, we are looking for a highly motivated and experienced Senior Marketing Projects & Automation Specialist to strengthen our Marketing team.

As a Senior Marketing Projects & Automation Specialist, you will play a key role in driving marketing transformation initiatives and enhancing customer engagement through data-driven marketing strategies and automation.

You will lead and coordinate marketing projects across multiple stakeholders, while taking ownership of CRM and marketing automation activities. You will help optimize customer journeys, improve campaign performance, and contribute to the deployment and evolution of Salesforce Marketing Cloud capabilities.

This position requires a strong project-oriented mindset, excellent stakeholder management skills, and the ability to operate effectively within a regulated and international environment.

Your most important challenges are as follows:

Marketing Projects & Transformation:

• Lead and coordinate strategic and operational marketing projects.
• Act as a key contributor to the evolution of customer experience and customer engagement/retention initiatives.
• Collaborate with local and international stakeholders to deliver marketing improvements and business initiatives.
• Identify opportunities to optimize processes, tools and workflows across the marketing function.
• Support the implementation of best practices and innovation within the marketing team.

Marketing Automation & CRM:

• Manage and optimize marketing automation campaigns through Salesforce Marketing Cloud.
• Design, execute and monitor automated customer journeys and lifecycle campaigns.
• Support CRM strategy development and customer segmentation initiatives.
• Ensure data quality and contribute to customer database enrichment.
• Analyze campaign performance and provide actionable recommendations based on KPIs and customer insights.
• Work closely with sales, digital and business teams to improve lead management and customer conversion processes.

Reporting & Performance Management:

• Monitor and analyze campaign effectiveness, customer engagement and marketing performance.
• Develop dashboards and reporting tools to support business decision-making.
• Translate data into clear business recommendations and actionable insights.

Compliance & Governance:

• Ensure marketing activities comply with internal policies, regulatory requirements and data privacy standards.
• Contribute to governance processes related to CRM, customer communications and marketing campaigns.
• Support marketing activities within a regulated financial services environment.

Your profile:

• Minimum 5 years of experience in marketing, CRM, marketing automation, or customer engagement roles.
• Proven experience managing cross-functional projects.
• Hands-on experience with Salesforce Marketing Cloud is required.
• Experience in a banking, financial services, leasing or other regulated environment is considered a strong asset.
• Experience working within an international and matrix organization is a plus.
• Fluent in French and English (written and spoken). Any additional language, particularly German or Luxembourgish, is considered an asset.
• Good understanding of the Luxembourg market and business environment.
• Interest in the automotive, mobility or leasing industry is highly desirable.
  

Our additional benefits:

• An attractive salary in line with our pay scale
• Year-end bonus (13th month)
• Pluxee card
• Sympass card
• "Personnel Lease" with rent reduction after the probation period

Other benefits:

• Flexible working hours between 7am and 7pm
• Teleworking in compliance with applicable regulations
• Free parking and easy access by public transport

Recruitment process:

• HR interview
• Interview with the Manager
• A potential second interview with the Sales Director
• Decision-making process

Why join us?

• A key role in a fast-growing company.
• A dynamic environment where innovation and creativity are valued.
• An opportunity to shape and directly impact the communication of a growing brand.

We offer you:

• The possibility of working with an engaged employer: for CSR, for Diversity, for the well-being of its employees and which combats discrimination.
• Join a market leader and part of a very dynamic international group.
• A friendly working environment based on respect and trust, within an enthusiastic and motivated team.
• A quality training and support system.
• Support in your development, both in your role and within the company.

We welcome applicants from a wide range of backgrounds and experiences.

All our offers are open to people with disabilities.

Why Ayvens?  

With over 3.1 million vehicles managed across more than 40 countries, we provide full-service leasing, flexible subscription services, fleet management services and multi-mobility solutions to customers of all sizes, including large corporates, SMEs, professionals, and private individuals. By leveraging our unique position to lead the way to net zero and further shape the digital transformation of the industry, we are well-positioned to meet the evolving mobility needs of our clients and provide them with the solutions they need to thrive.

At Ayvens, we believe that our success is driven by our commitment to customer satisfaction. Our team is dedicated to delivering innovative solutions and technology-enabled services that help our customers focus on their everyday business. We’re committed to sustainable mobility and have made it a core part of our strategy. In everything we do, we’re guided by the principles of authenticity, curiosity, commitment and collaboration. We aim to foster an organisation that's diverse in people and ideas, where everyone can thrive and be themselves, no matter who they are.

Join us on this exciting journey as we continue to enable the transformation towards large scale adoption of sustainable mobility and provide our customers with the solutions they need to succeed. Follow our page for the latest updates, news, and insights.