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Ciudad de México, México
Remote only
Type: Full-Time, Remote
Working Hours: Mondays - Fridays, 9:00am - 4:00pm CT plus 5 hours “on call” weekends/off hours via text or slack.
Location: LATAM / Central America (Remote)
Compensation: 2000 - 3500 USD per month (based on experience)
We are a US-based investment firm operating two distinct brands: an established real estate investment fund (Wilkinson) and a family-focused coaching and publishing brand (Thriving Families). Please read our values, and if you are aligned, we encourage you to apply.
About the role:
We are looking for a hybrid Social Media Strategist and Operator (hands on) who can bring both strategic vision and hands-on execution. You will act as the "Creative Director" for social—owning the big-picture strategy, content calendar, and organic growth while guiding our in-house designer and video editors. While you will have design and video support, you must be resourceful and capable of jumping into execution (copywriting, basic design, AI prompt engineering, posting) when needed.
This role blends content strategy, digital PR/outreach, brand building, and light paid media oversight to expand our reach among high-net-worth families, drive workshop registrations, and build a pipeline for future investors.
Social Strategy & Creative Direction:
Own the content strategy, social calendar, and execution across both brands (Wilkinson and Thriving Families).
Direct in-house graphic designers and video editors with clear briefs and visual vision; maintain high quality-control standards before content goes live.
Research industry trends and competitors to design scroll-stopping content tailored to mature, high-net-worth audiences.
Top-of-Funnel Growth / Paid Media Strategy:
Manage paid social media campaigns focused on top-of-funnel brand awareness (driving book giveaways and workshop registrations for Thriving Families rather than direct investment lead gen).
Setup, test, and optimize Meta/social advertising settings to reach high-net-worth families.
Utilize AI tools, custom prompts, and retargeting strategies to keep content pipelines full and cost-effective.
Digital PR & Community Outreach:
Adopt a proactive Digital PR mindset: identify and reach out to relevant influencers, partner brands, and communities via DMs and digital channels to expand brand reach.
Oversee community health across platforms—engaging thoughtfully in comments and DMs to build genuine relationships with followers.
Content Production & AI Utilization:
Write polished, intelligent copy tailored to a 40–70 year old demographic (zero fluff, no excessive emojis, clear value).
Leverage AI workflows (ChatGPT, Claude, Midjourney, etc.) to streamline research, drafting, scheduling, and repurposing content at scale.
Manage compliance approvals for investment-related content.
Experience: 4–5+ years running social media strategy, content creation, and growth for a brand, creator, or agency.
Strategic & Operational Hybrid: Ability to think like a Head of Content (strategy, messaging, audience profiling) while staying hands-on with platform settings, AI tools, and copy.
English Fluency: Excellent written and spoken English with strong business maturity, clear tone, and minimal accent for high-level partner communication.
Audience Fit: Deep understanding of how to communicate with mature, high-net-worth demographics (aged 40–70).
Technical & Platform Mastery: Deep, up-to-date knowledge of Meta’s business tools, LinkedIn, YouTube, and paid media setups.
Detail & Visual Standards: Exceptional eye for detail—ensuring zero graphical, factual, or contextual errors before publishing.
Communication: Fast, constant communication via Slack, email, and calendar RSVPs with low-ego, ownership-driven execution.
Prior experience managing social media in real estate, private equity, finance, or publishing/coaching.
Familiarity with directing remote designers or using tools like Canva, CapCut, or Adobe Suite when quick edits are required.
Proven track record using paid social to drive top-of-funnel events (workshops, book funnels, community building).
Strong experience building digital PR/influencer relationships through digital outreach.
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