Media Manager, Retail Media Network - Mass & Club

Accountabilities:

As Media Manager, Retail Media Network – Mass & Club, you will own retail media strategy, investment planning, execution, and performance optimization across priority Mass and Club customers. You will connect commercial objectives with data-driven media decisions to maximize sales impact and ensure accountability across internal teams and external partners.

• Retail Media Strategy and Commercial Planning: Lead annual planning, campaign strategy, activation, optimization, budget pacing, and performance reporting across priority Mass and Club customers.

• Translate customer plans, joint business planning priorities, assortment strategies, product launches, promotions, and key selling moments into integrated retail media calendars.

• Develop balanced full-funnel media plans that combine retail search, onsite display, offsite media, social, and other commerce media opportunities to support both demand creation and demand capture.

• Recommend investment allocations by retailer, brand, product, and business objective, adjusting spending based on customer priorities, commercial performance, and profitability.

• Performance Management and Optimization: Protect always-on retail search coverage for priority brands and products, ensuring visibility across high-intent customer searches.

• Analyze sales, traffic, conversion, market share, new-to-brand performance, household penetration, incrementality, profitability, and media efficiency to evaluate campaign effectiveness.

• Identify and address budget pacing issues, search coverage gaps, out-of-stocks, weak conversion, and underperforming tactics, implementing corrective actions and escalating risks when necessary.

• Deliver concise, executive-ready performance reports outlining results, key drivers, business implications, lessons learned, and recommended next steps.

• Cross-Functional and Partner Leadership: Collaborate with Omnichannel leadership and customer teams to align retail media strategies with customer priorities and commercial plans while maintaining clear decision-making responsibilities.

• Coordinate media investments with digital shelf readiness, product content, availability, and conversion requirements before increasing campaign spending.

• Manage agency, platform, retail media network, and technology partners, providing direction on campaign briefs, setup standards, optimization, budget pacing, issue resolution, and performance expectations.

• Partner with Sales, Omnichannel, Brand, Content, Finance, and Analytics teams to align investments, resolve execution barriers, and achieve shared business outcomes.

• Testing, Learning, and Investment Stewardship: Develop and manage a structured test-and-learn roadmap covering audiences, search strategies, advertising formats, creative approaches, bidding, retailer capabilities, and measurement.

• Scale successful tactics, discontinue or redesign low-value activities, and reduce duplicated investments.

• Identify emerging investment risks and growth opportunities early, presenting clear recommendations supported by financial analysis and business rationale.

• Contribute to a collaborative, ethical, and inclusive work environment that values continuous learning, respect, teamwork, and positive community impact.

Requirements:

The ideal candidate combines extensive Mass and Club customer experience with strong retail media expertise, commercial judgment, and analytical capabilities. You should be comfortable managing complex campaigns and budgets, influencing cross-functional stakeholders, and translating media performance into decisions that support incremental sales and profitable growth.

• Education: Bachelor's degree in Marketing, Business, Advertising, Digital Commerce, Analytics, or a related field, or an equivalent combination of education and relevant professional experience.

• Required Experience: At least 8 years of experience supporting Mass and Club customers and integrating retail media with customer, brand, promotional, and joint business plans.

• Preferred Experience: Progressive experience in retail media, shopper marketing, digital media, eCommerce, customer marketing, or a related discipline, preferably within consumer packaged goods or retail.

• Experience developing, activating, optimizing, and measuring retail media campaigns across major retailer platforms and retail media networks.

• Experience managing agency and platform partners and influencing cross-functional teams without direct reporting authority.

• Familiarity with incrementality, marketing return on investment, household growth, new-buyer acquisition, sales lift, digital shelf performance, and commerce measurement.

• Retail Media Expertise: Deep understanding of retail media networks, retail search, onsite and offsite advertising, full-funnel planning, bidding strategies, audience targeting, and campaign optimization.

• Commercial and Financial Acumen: Ability to connect media investments with customer priorities, product economics, incremental sales, and profitable growth.

• Analytical Skills: Strong analytical capabilities, including the ability to interpret multiple performance indicators, resolve conflicting signals, and translate findings into clear recommendations.

• Communication: Excellent written, verbal, and presentation skills, with the ability to prepare concise, executive-ready performance reports.

• Organization and Adaptability: Ability to manage multiple customers, brands, campaigns, budgets, and competing priorities in a fast-paced, matrixed environment.

• Strategic Thinking: Ability to connect short-term campaign decisions with broader customer, brand, and omnichannel growth strategies.

• Decision-Making and Accountability: Sound judgment, a results-oriented mindset, and the ability to make timely investment decisions, address performance gaps, and hold partners accountable.

• Collaboration: Strong relationship-building skills and the ability to align diverse internal and external stakeholders around shared objectives.

Benefits:

• Annual base salary ranging from $127,700 to $185,150 USD.

• Eligibility for an 18% annual incentive bonus, subject to the business achieving its financial goals, individual performance goals, and applicable plan guidelines.

• Fully remote work opportunity within the United States.

• Opportunity to influence retail media strategy, manage significant commercial investments, and contribute to measurable business growth.

• Collaborative, cross-functional working environment focused on innovation, continuous improvement, and shared success.