Job Purpose:
This role is responsible for achieving profitable sales growth through creating and executing business plans for Modern Trade Channel in Egypt, along with market share gains, which contributes consistently to the unit’s NSV and/or has potential for significant future growth. This role is accountable for maximizing the channel and category performance whilst delivering efficient channel revenue optimization. With full P&L responsibility, this role is accountable for developing and maintaining strong and influential relationships with key MT customers and collaborating internally with key stakeholders to deliver first class insights and solutions, which help, devise and execute mutually beneficial joint business plans and deliver sustainable & profitable growth.
Roles & Responsibilities:
- Lead the development and execution of the Channels/Key customers’ short and long-term strategies, which optimizes profitability and sales revenue and achieves company, category and customer objectives.
- Develops an understanding of the customer’s environment e.g. external trends, competitors and customers current and future needs, which is leveraged to build shopper centric customer plans, which drive mutual growth.
- Develops accurate and timely forecasts using a variety of inputs from both consumption and shipment perspective, adopting a continuous improvement mind-set.
- Leads the development and execution of customer specific solutions e.g. assortment, merchandising, pricing and promotion which achieve customer, category and business objectives.
- Drives the customer agenda and develops strong and influential relationships with key customers focused on delivering shopper, channel and category centric solutions which accelerate customer engagement.
- Leverage insights to influence customers to implement solutions and identify new opportunities that will deliver results that are beneficial for both customer, category and business. Evaluates and monitors customer initiatives to drive continuous improvement, efficiency and effectiveness for both customer and company.
- Collaborate with Customer Marketing develop compelling shopper marketing plans which support the achievement of our business objectives.
- Manage new product launches with timely and effective execution to maximise customer impact in the marketplace.
- Oversee all significant customer daily activities to ensure consistent operational execution and follow through on plans.
- Manage customer P&L and trade investment that complies with internal and external requirements.
- In charge of creating the annual Grid and calendar for the Modern Trade channel in Egypt.
- Work closely with Modern Trade Field Sales Team, weekly field visits, to support the team/channel requirements.
Experience
5+ years of experience in FMCG preferably with experience in distributor management
Skills/Qualifications
Ability to work cross function, build strong positive relationships with peers & direct reports.
Excellent mentoring, coaching and people management skills.
Analytical thinking skills.
