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Reading, Pennsylvania, United States
Hybrid
We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
We’ll broaden your horizons
Our Sales and Marketing team is being reshaped to directly support BDO’s growth ambitions. We’re building a high-performing function that is proud of its technical skills, reliable in delivery, and outcome-led in how we prioritise and execute. You’ll join a team big enough to offer diverse roles and opportunities, big priorities and commercial challenges, yet personal enough to ensure you’re supported and empowered from day one.
Here, we think beyond activity. You’ll bring ideas, fresh thinking and help shape how we deliver campaigns, insights and engagement across the business. Working closely with internal clients, you’ll deepen your understanding of our sectors and add value in your role
From strategic storytelling to capability building and smarter ways of working, you’ll grow your skills while working with people who care about doing the right thing and doing it well.
We’ll help you succeed
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
You’ll be someone who is both comfortable working pro-actively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.
Role purpose
The Senior New Business Manager is deployed into a defined area of the business and leads new business generation activity aligned to growth and market priorities, including the firm’s Target and Priority Client programmes. The position will cover Thames Valley. The role is accountable for delivering qualified meetings and building early-stage relationships with target organisations and individuals, using buyer-led, issue-based approaches and solution-oriented positioning, aligned to our sales methodology.
The role also takes sales-qualified leads (SQLs) generated through marketing campaigns and progresses them with discipline—ensuring timely follow-up, clear next steps, and accurate campaign attribution in CRM. In addition, the role supports capability uplift by coaching junior New Business colleagues and helping build confidence of junior fee earners through structured “take to market” activity, reinforcing consistent habits and continuous improvement. The role uses available tools and automation to improve consistency, efficiency and traceability, and helps increase awareness of those tools within the deployed area.
Key responsibilities
Execute targeting and outreach activity against agreed priority lists, ensuring quality and consistency.
Tailor outreach and conversation approaches using buyer needs, issue-led context and propositions.
Generate and convert conversations into qualified meetings and early-stage relationships.
Accept and progress sales-qualified leads (SQLs) from campaigns with clear follow-up discipline (speed-to-lead, next step agreed, progression tracked).
Deliver clean handoffs to Partners/Account teams using the agreed minimum pack, acceptance criteria and follow-through expectations.
Coach New Business Managers/juniors on outreach excellence, qualification discipline, handoff quality and CRM discipline.
Contribute to team learning sessions and onboarding.
You will be someone with
Strong experience in new business development, lead generation or outbound sales in a complex B2B environment (professional services beneficial).
Confident engaging stakeholders and generating meetings through credible, issue-led outreach.
Strong qualification discipline and ability to balance volume with quality.
Strong collaboration across Sales, Marketing and GTM, and comfort operating within a shared sales methodology.
Strong performance mindset and CRM discipline, including attribution awareness.
Coaching experience or strong capability to develop others.
Microsoft Dynamics (CRM) experience (activity logging, attribution/source discipline, and progression reporting.)
Target lists and performance dashboards/insight packs [TBC].
Supporting tooling and automation used in new business delivery and enablement [TBC].
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We’re in it together
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
We’re looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
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