Officer, Communications, Digital Analytics and Insights
This Communications position reports to the Associate Director, project management, data strategy, and production, and it is based in the Washington, DC, office. The officer will participate in Pew’s hybrid work program with core days in the office and the flexibility to telework the remaining days. Staff also enjoy four telework “flex weeks” per year.
Position Overview
The Officer, Digital Analytics and Insights, is responsible for analyzing digital performance and developing the data systems, reporting tools, and analytical approaches that support Pew's communications strategies. This role requires strong technical skills in SQL, Python or R, and dbt or comparable data transformation tools, along with experience in digital analytics and data visualization. The officer will work across website, email, social media, and other digital platforms to maintain reliable data, identify audience trends, evaluate content performance, and translate findings into recommendations for Pew's communications teams.
Responsibilities
- Data Management: Import, transform, and process large datasets to ensure data accuracy and consistency across sources.
- Dashboard Development: Build and maintain dashboards for monitoring performance across Pew's digital platforms.
- Personalization Initiatives: Use data to support website and email personalization, driving tailored user experiences in digital campaigns.
- Optimization: Analyze website, email, and social media data to improve search performance, understand how content is discovered through AI-assisted channels, and guide content strategies.
- Collaboration: Partner with colleagues to define KPIs and measurement plans, evaluate content performance, execute A/B testing, and align reporting efforts across teams. Collaborate with internal teams and external research partners to support audience research through data analysis, reporting, and integration of findings with digital performance data.
- Reporting and Insights:
- Deliver analytical reports with actionable recommendations for content and audience engagement.
- Present insights to stakeholders at all levels, including data trends, testing results, and best practices.
- Statistical Analysis: Apply statistical methods to improve data quality and extract meaningful patterns.
- Education and Training: Share analytics trends and lessons learned to enhance team knowledge of effective communication strategies.
- Benchmarking: Establish performance benchmarks for Pew’s websites and digital channels.
- Other responsibilities as assigned.
Requirements
- Bachelor’s degree or equivalent experience required.
- Generally, eight years of experience in analytics roles, with proven technical expertise in:
- SQL for data manipulation and reporting.
- Python or R for advanced analytics and automation.
- DBT or similar data transformation tools.
- Tool Proficiency:
- Google Analytics, Google Tag Manager, and Facebook Insights.
- Business intelligence and data visualization platforms.
- Tag management and data management platforms.
- Marketing Analytics: Strong understanding of measurement frameworks for content marketing, SEO, GEO, cross-channel advertising, and email marketing.
- Skilled in analytical programming for predictive analytics, modeling, and forecasting; understanding of data privacy and governance best practices preferred.
- Experience explaining complex findings to non-technical audiences and presenting data insights and products to varied stakeholders is a plus.
- Strong organizational and project management skills with the ability to manage multiple priorities.
Travel
Travel not anticipated.
Work Authorization
Candidates must be legally authorized to work in the country for which they are seeking employment without visa sponsorship.
Salary Range
United States Pay Range: $125,700 - $140,500
The salary range represents a reasonable estimate of the annual salary based on Pew’s commitment to provide equitable and market-competitive pay. The actual salary offered will take into consideration many factors including but not limited to job-related knowledge, skills and experience, internal pay equity, and business need.
Total Rewards
We offer a competitive salary and benefit program, including: comprehensive, affordable health care through medical, dental, and vision coverage; financial security with life and disability insurance; opportunities to save using health savings and flexible spending accounts; retirement benefits to help prepare for the future; and work/life benefits to maintain a good balance.
Pew is an equal opportunity employer and makes employment decisions without regard to race, ethnicity, gender, or any other protected characteristics.
