At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.
The Position
The Marketing & Omnichannel Enabler - Hemophilia for the Middle East is responsible for shaping and executing customer- and patient-centric commercial strategies, including marketing, brand, and customer engagement, for the assigned disease area across the Middle East.
This role connects brand ambition with customer experience - integrating market insights, omnichannel engagement, and product strategies to deliver impactful, insights-driven, and patient-centered outcomes.
This role operates 80% for the ME countries, working closely with Disease Area Squads, ME affiliate POCs, Disease Commercialization Leader (DCL), Patient Journey Partners (PJPs), Medical, Access, and Informatics to co-create meaningful experiences and drive commercial success.
The remaining 20% will stay within the local Affiliate or Chapter to maintain flexibility and relevance at the local level.
Your Responsibilities
Marketing Strategy, business planning, and launch readiness
- Partner closely with DCL and respective Disease Area Squad to implement global brand and portfolio strategies(DACS & CORP), ensuring alignment with business outcomes and patient needs
- Conduct market analysis and competitive landscaping to inform brand positioning and market opportunities.
- Lead execution of global segmentation, targeting, and positioning strategies, crafting compelling value propositions for healthcare solutions.
- Work closely with DCL and ME affiliates to support launch readiness planning, tactical execution, and performance tracking for Malignant Hematology and relevant initiatives.
- Lead the localization and execution of global communication strategies for campaigns, events, and content assets, ensuring scientific accuracy and market relevance.
- Shape and contribute to across-affiliate DA financial ambition, ensuring optimal investment planning in collaboration with affiliate teams, finance & DCL.
Customer Experience & Omnichannel Engagement
- Design and execute disease area specific promotional plans and integrated customer experiences by leveraging customer segmentation, persona development, and personalized targeting in collaboration with PJPs and customer facing teams.
- Identification and management of compelling and modular content needs (promotional & non promotional) that is tailored for different audiences, channels, and formats in close collaboration with internal and external partners, adhering to brand guidelines, compliance/regulatory requirements, and MLR processes.
- Ensure omnichannel initiatives are designed and driven by identified and relevant cross-country needs, delivering seamless integration between scientific engagement and marketing campaigns.
- Identify and work regularly with appropriate internal and external resources (e.g., contracting with agencies and vendors).
Insights-Driven Planning
- In close collaboration with local points of contact, affiliate finance partners, and ME analytics/insights enablers, identify market opportunities and gaps by synthesizing insights from multiple functions and sources, including Medical, Access, and Informatics, as well as market research, competitive intelligence, and customer analytics.
- Based on core & common KPI framework, partner closely with ME and local analytics/insights enablers to integrate brand performance metrics, success signals, and feedback loops so that they inform and enhance portfolio strategy, access initiatives, and omnichannel optimization.
Cross-Functional Collaboration, agile ways of working, and training
- Closely collaborate with ME CX&I network, Medical, Access, Informatics, and PJPs to ensure integrated planning and coordinated execution.
- Work closely with DCL to identify cross-country pain points and relevant cross-country activities to ensure strong local rollout of regional commercial initiatives and events.
- Actively participate in squad ceremonies, contributing subject matter expertise in marketing and omnichannel engagement.
- Share best practices and learnings across the Middle East network
- Work in alignment with agile principles — iterating quickly, adapting to change, and delivering incremental value.
- Design and execute internal training, onboarding for pre-launch, newcomers, and refreshers on new strategies and tools ensuring competitive readiness.
Who You Are
- You hold a Bachelor’s degree in life sciences, marketing, business, or a related field.
- You bring a minimum of 5 years’ experience in marketing, customer engagement, or commercial roles within the pharmaceutical or healthcare sector.
- You have proven experience in omnichannel engagement, which is highly preferred.
- You preferable have prior experience in the designated Disease area
- You show a strong track record of success in brand planning, launch execution, and omnichannel engagement.
- You apply strong analytical skills, with the ability to translate data into actionable insights.
- You demonstrate an experience in working within cross-functional, matrixed environments.
- You have experience in working beyond affiliate level while leading or being part of WPTs.
- You think strategically and creatively.
- You operate with a strong customer- and patient-centric mindset.
- You leverage data and digital marketing fluency to drive impact.
- You adapt quickly and embrace a growth mindset.
- You communicate with clarity and persuasion.
Who we are
A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.
Let’s build a healthier future, together.
Roche is an Equal Opportunity Employer.
