Job Description
Position Summary
The On-Premise Representative is responsible for building and maintaining strong relationships within assigned on-premise accounts such as bars, restaurants, and entertainment venues. This dynamic, field-based sales role will place high emphasis on increasing product availability in both draft and package format, driving sales, increasing brand visibility, and enhancing consumer loyalty for the Constellation Beer portfolio. Role requires a passion for beer, exceptional communication skills, and the ability to activate brands through education, promotion, and partnership.
This individual will report directly to the Sr. Manager, On-Premise Market Execution.
Responsibilities:
Sales and Account Management
- Develop and manage relationships with key on-premise accounts within the assigned territory. Individual will be viewed as a local brand ambassador promoting the development of the Constellation beer portfolio.
- Achieve sales targets and distribution goals by executing sales initiatives, securing new placements in both package and draft format, and increasing volume at existing accounts.
- Conduct regular account visits to ensure proper product placement, stock rotation, and point-of-sale (POS) material execution.
- Identify and pursue new business opportunities to expand CBI’s market presence among on-premise accounts.
- Ensures overarching on-premise strategies and key sales priorities are executed at the highest levels across assigned accounts.
Brand Building and Activation
- Plan and execute on-premise events, samplings, staff trainings, and promotions to drive brand awareness and trial.
- Educate account staff and consumers on Constellation’s products, features and benefits, and unique selling points.
- Conduct samplings at events, retail accounts, and more. Use word-of-mouth marketing techniques, like referring CBI and our products to consumers, friends, and family.
- Activate key marketing programs and brand activation as directed by leadership.
- Secure distribution for new innovation priorities and develop and execute support plans to drive trial, awareness, and gain consumer feedback.
Market Intelligence and Reporting
- Monitor competitive activity, market trends, and consumer preferences within on-premise accounts and report findings with frequency to sales leadership.
- Provide regular recaps and reporting on sales activities, account and consumer feedback, and event outcomes.
- Collaborate with local sales teams and distributor partners to ensure alignment of sales goals and execution standards across assigned accounts.
Administrative and Team Support
- Maintain accurate records effectively recapping sales calls, account activity, activation feedback, expenses, and market activity.
- Participate in team meetings, training sessions, and distributor work-withs to enhance alignment and market execution.
- Represent Constellation at local industry events, festivals, promotions, and trade shows as needed.
Performs additional duties and responsibilities as required.
Minimum Qualifications
- A Bachelor’s degree or equivalent job experience is preferred.
- Approximately 1 year of proven results-oriented experience in outside sales or within the food & beverage industry preferred.
- Bilingual (English/Spanish) preferred.
- Must be at least 21 years or age.
- Valid driver’s license with a clean driving record. Successful completion of a Motor Vehicle Record (MVR) check is required as a condition of employment.
- Must be able to work a flexible schedule including evenings and weekends.
- Exceptional interpersonal skills and the desire to be a passionate brand ambassador.
- Computer literacy with the ability to use software applications at advanced levels including Microsoft Word, Microsoft Excel, and Microsoft PowerPoint, and e-mail programs such as Microsoft Outlook.
- Ability to utilize business information reporting and sales reporting tools.
- Occasional travel for meetings and trainings, and regular travel in the market to service accounts and distributors. Must be able to travel via plane/train as needed.
- Must be a self-starter with the ability to successfully work and achieve goals with a minimum amount of direction. Must possess strong planning, prioritization, and execution skills to help manage business priorities across a range of projects.
- Requires ability to build strong relationships, initiate action, and adjust to change are key attributes of this role. Effective communication skills and ability to influence at all levels, internal or external to the company.
ADA Physical/Mental/Workplace Requirements
- Must be able to move up to 55 lbs
- Must be able to sit and/or stand for long periods of time and work at desk/personal computer for extended periods of time.
- Primary work environment is in trade.
- Use hands to handle or feel; reach with hands and arms
- Climb or balance stairs/ladders
#LI-JP1
Location
Atlanta, Georgia
Additional Locations
Job Type
Full time
Job Area
Sales
The salary range for this role is:
$53,300.00 - $76,700.00
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. Our compensation is based on cost of labor. For remote locations or positions open to multiple locations, the pay range may reflect several US geographic markets, including the lowest geographic market minimum to the highest geographic market maximum. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but not limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. At Constellation Brands, it is not typical for an individual to be hired at the high end of the range for their role, and compensation decisions are dependent upon the facts and circumstances of each position and candidate. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
Equal Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
