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województwo małopolskie, Polska
Remote only
TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.
We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.
We are looking for someone to own how TransferGo is discovered across search engines, AI-powered platforms and our website.
This is broader than a traditional SEO role. You will lead technical and international SEO, content discoverability, Answer Engine Optimisation (AEO), Generative Engine Optimisation (GEO) and our website growth roadmap. Your goal will be to turn search demand and emerging forms of AI discovery into measurable customer acquisition.
You will own organic discovery across search engines, AI assistants and the website. Your primary contribution will be growing the share of new customers acquired through non-paid channels.
This supports the Director’s incremental activation goal and the three measures used to evaluate the Growth & Marketing function: monthly active customers, six-month customer value relative to acquisition cost, and the share of acquisition generated through non-paid channels.
Here’s what you’ll be doing as Organic Growth Lead:
Search and organic growth
Set and deliver TransferGo’s global organic search strategy.
You will lead technical SEO across crawling, indexing, JavaScript rendering, site architecture, internal linking, structured data and Core Web Vitals. You will also lead international SEO across our priority countries, languages and send-and-receive routes, including localisation and hreflang at scale.
You will build and manage a prioritised organic growth roadmap with Product, Engineering, Content and Marketing. You will identify opportunities based on customer needs, search demand and commercial priorities, protect organic performance during releases, migrations and structural changes, and strengthen our authority through digital PR, partnerships and link building.
AI visibility, AEO and GEO
Define how TransferGo appears across AI-powered discovery platforms, including Google AI Overviews, ChatGPT, Gemini and Perplexity.
You will improve how these platforms understand, represent and reference TransferGo. That includes developing content and structured-data approaches that increase our chances of being surfaced and cited, while strengthening our topical authority, brand entities and trust signals across the web.
You will monitor AI visibility, brand mentions, citations, accuracy and competitive presence, and work with Brand, Communications, Product Marketing and Compliance to make sure information about TransferGo is accurate, consistent and trustworthy.
This space is evolving quickly, so you will test new approaches, measure their impact and turn what works into repeatable practice.
Website growth
Own the commercial performance and growth roadmap of TransferGo’s marketing website.
You will improve customer journeys, landing pages and conversion paths across priority countries and customer segments. Using customer insight, analytics and experimentation, you will identify and remove conversion barriers and build scalable landing-page and content frameworks that support acquisition campaigns, product launches and expansion into new countries.
You will partner with Product, Design, Engineering and Compliance to deliver improvements while keeping website content accurate, compliant, localised and consistent with the TransferGo brand. You will balance long-term platform development against the need to launch, learn and improve quickly.
Measurement and influence
Define how we measure organic visibility, AI visibility, qualified traffic, conversion and commercial impact.
You will build reporting that connects search, AI visibility and website performance to business outcomes rather than activity metrics. You will own the relevant analytics, SEO and AI-monitoring tools and manage agencies, freelancers and technology partners where needed.
You will turn data into clear priorities and investment cases, and help teams across the business understand how customer discovery is changing.
What success looks like
You’ll report to our Director of BRand Marketing & Demand.
Here’s what we’d love from our new Organic Growth Lead:
And if you can also do this stuff, even better:
About you
You combine deep organic search expertise with commercial thinking and a willingness to get hands-on. You are curious about how customer discovery is changing and you understand that search now extends well beyond traditional rankings.
You move comfortably between technical SEO, content, AI visibility, website experience and commercial performance. You are structured enough to build a long-term roadmap, pragmatic enough to act when an opportunity appears, and influential enough to bring several teams around a shared growth goal.
At TransferGo, we offer competitive rewards to all people. We know that recognition is about more than just money, and we’ve fostered a culture of kudos to shine a light on the great work throughout the business, and the people making it all happen. We hold regular in person events to connect with each other and help all our TransferNauts to grow with a generous training allowance. We believe that empowering people makes for a happier and more effective workforce. This means we enable anyone who wants to pursue initiatives that deliver real value for our migrant customers.
What We Offer:
At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you!
Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com
