Paid Media Account Director - (Maternity Cover - 10 months)
Hybrid working pattern
London location
Who we are
Artefact is a new generation of data service provider, specialising in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organisations. We are proud to say we’re enjoying skyrocketing growth.
Our broad range of data-driven solutions in digital marketing and data consulting are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.
We have over 2000 employees across 26 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: state-of-the-art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.
Reports to
Group Account Director
Role purpose
We’re looking for an energetic and ambitious Paid Media Account Director to work with us on some of the biggest names in Travel. You’ll be responsible for millions in ad spend and will be instrumental in creating media plans & developing innovative strategies to drive client growth. You will be joining a collaborative team with a great culture and will be working with trusted clients. Leading a renowned client, you will be supported by the Group Account Director and the rest of the team. This role will give you the opportunity to share your knowledge, develop the team and contribute greatly to the growth of the client.
Main responsibilities
Paid Media/ Cross-Channel Strategy
- Work with the Group Account Director to build a strong and innovative Paid Media advertising offering across all Paid Channels managed for the client (including, but not limited, to Paid Search, Paid Social, Programmatic Display, Online Video, CTV, Native, etc)
- Oversee Paid Media campaigns execution, optimisation and management
- Lead with investment and strategy planning across the Paid Media activity
- Lead with end-of-month finance reconciliation, invoices and POs
- Design testing frameworks, making sure to follow best practices and test the latest features, technologies and partners to bring added value
- Provide Paid Media advertising consultancy and training for clients
- Maximise the value of the Paid Media advertising we produce by advising clients on best practices across reporting, measurement and attribution
- Lead with the development of Paid Media business reviews, cross-sells and pitch material
- Be proactive in feeding back good results, data trends, case studies, discovered techniques and tools to the Group Account Director and colleagues
- Lead with the development of processes, automation and best practices across the Paid Media department and the wider agency team
Client & People management
- Strengthen client relationship - Build trusted relationships with senior client stakeholders
- Lead client strategy sessions. Present campaign performance and strategic recommendations
- Challenge client thinking through insight-led recommendations. Act as the senior escalation point
- Be able to demonstrate good communication skills and possess the ability to converse well with other team members and clients in a clear, understandable way
- Demonstrate a strong work ethic, with a positive and flexible attitude, and the ability to work independently and as part of a team
- Have the ability to lead and develop people through training and by setting an example
- Supporting the development of other members of the team
- Good time management and organisational skills
Commertial
- Grow Account Revenue
- Participate/lead in new media proposals and new client pitches
Analytical Skills & Tools
- Demonstrate advanced knowledge in Paid Media Platforms (Google Ads, Microsoft, SA360, DV360, Meta, Amazon, Criteo, YouTube, TikTok, etc)
- Demonstrate advanced knowledge in Ad Serving: Campaign Manager (CM360) is a must
- Good understanding of GA360 and other products of the GMP suite
- Good understanding of Measurement Frameworks, MMM partners, Incrementality Testing, A/B Testing
- Experience working with industry-leading Paid Media Partners
- Experience managing large budgets using budget trackers and applying automation via Supermetrics or equivalent
- Use A/B testing and data-driven approaches to continuously improve campaign results
- Have an analytical mind and possess problem-solving skills
- Be a creative thinker and possess excellent attention to detail
Skills required
- Have a minimum of 7-8 years’ experience in a Paid Media role
- Understanding of the travel vertical preferred
- Demonstrate previous experience in implementing and managing medium to large Paid Media campaigns
- Experience interpreting MMM outputs and how to apply learning to the Paid Media strategy
- Experience managing junior members of the team and supporting their development
- Advanced user knowledge of Excel
- Excellent communication skills
