Paid Media Creative Strategist

Accountabilities:

Research and understand target audiences, including their pain points, desired outcomes, objections, purchasing motivations, and decision-making behaviors.
Identify new creative angles, messaging opportunities, and testing strategies to improve paid media campaign performance.
Develop compelling advertising hooks, headlines, concepts, and messaging directions tailored to different audiences and brand objectives.
Create clear, actionable creative briefs for static advertisements, video campaigns, and other paid media formats.
Ensure every creative brief communicates the target audience, core message, creative concept, and intended visual direction effectively.
Monitor and analyze advertising performance to identify patterns and insights across creative angles, formats, audience segments, and messaging approaches.
Evaluate why specific creatives are performing well or underperforming and translate performance insights into actionable recommendations.
Recommend creative iterations, new concepts, and future testing opportunities based on campaign results and audience behavior.
Maintain organized records of previously tested concepts, creative variations, and campaign learnings to prevent repetitive ideas and encourage continuous innovation.
Manage multiple brands, creative briefs, revisions, and project deadlines while ensuring consistent quality and timely delivery.
Collaborate closely with designers, video editors, copywriters, media buyers, and account managers to ensure smooth creative production and campaign execution.
Stay informed about emerging paid advertising trends, creative formats, and industry developments while ensuring that new ideas remain relevant to each brand's identity and objectives.
Requirements:
At least 5 years of professional experience in strategic marketing, brand development, marketing management, or a related field.
Strong understanding of paid media creative strategy, audience research, advertising messaging, and performance-driven marketing.
Excellent copywriting and editing skills, with the ability to develop persuasive hooks, headlines, advertising concepts, and clear creative briefs.
Strong project management and organizational abilities, with experience coordinating multiple projects, stakeholders, and deadlines simultaneously.
Exceptional attention to detail and the ability to manage competing priorities while maintaining high-quality deliverables.
Excellent communication and interpersonal skills, with the confidence to collaborate effectively with cross-functional teams and communicate strategic recommendations.
C-level English proficiency, with outstanding written and verbal communication skills.
Highly dependable, proactive, and self-motivated, with a strong sense of ownership and the ability to communicate progress, challenges, and priorities effectively.
Ability to work full-time in alignment with Pacific Standard Time (PST) business hours. Eastern Standard Time (EST) alignment is also acceptable.
Nice to have: Previous experience working with e-commerce businesses and consumer brands, particularly in performance marketing or paid social advertising.
Nice to have: Experience working with creative production teams and developing advertising strategies across multiple brands and industries.
Benefits:
Fully remote opportunity: Work remotely from Africa or Europe while collaborating with an international team.
Full-time position: Enjoy a dedicated role with the opportunity to take ownership of creative strategy and contribute to multiple client accounts.
Diverse brand exposure: Work across several brands, industries, and advertising campaigns, gaining valuable experience in different markets.
Creative ownership: Take an active role in shaping advertising concepts, messaging strategies, and creative testing initiatives.
Data-driven environment: Use real campaign performance insights to influence creative decisions and continuously improve advertising results.
Cross-functional collaboration: Work alongside designers, editors, copywriters, media buyers, and account managers in a collaborative professional environment.
Professional development: Strengthen your expertise in paid media strategy, brand development, creative performance analysis, and digital advertising.
Strategic impact: Directly contribute to campaign effectiveness, creative innovation, and measurable marketing outcomes.