Paid Media Manager

Accountabilities:

You will own the strategy, execution, and ongoing performance of paid search campaigns, ensuring that every optimization supports client objectives and delivers measurable business value.

• Develop and execute paid search strategies across Google Ads, Microsoft Ads, and other relevant paid advertising platforms.

• Manage multiple client accounts simultaneously, maintaining strong performance and consistent optimization across the portfolio.

• Oversee monthly advertising budgets ranging from $5,000 to $1 million, ensuring effective budget pacing and allocation.

• Optimize bidding strategies, campaign structures, targeting, and performance settings to improve efficiency and return on investment.

• Monitor campaign performance regularly, identify opportunities for improvement, and implement data-driven optimizations.

• Take ownership of existing accounts, quickly evaluate their performance, and develop actionable strategies to address challenges and unlock growth.

• Prepare clear performance reports and deliver strategic recommendations that help clients understand results and make informed decisions.

• Balance long-term campaign strategy with disciplined day-to-day account management and continuous performance improvement.

• Maintain a strong focus on client success, ensuring that paid media initiatives align with broader business and marketing goals.

• Work independently, prioritize effectively, and deliver results without requiring extensive day-to-day supervision.

Requirements:

The ideal candidate will be a highly experienced paid search professional with a strong agency background, a proven record of campaign success, and the ability to manage complex accounts independently from day one.

• At least 10 years of experience in strategic and hands-on paid search management.

• At least 8 years of experience working within a digital marketing agency.

• Demonstrated experience managing five or more client accounts simultaneously.

• Proven experience managing monthly advertising budgets ranging from $5,000 to $1 million.

• Advanced expertise in Google Ads, Microsoft Ads, and other paid advertising platforms.

• Strong knowledge of campaign strategy, bidding, budget pacing, optimization, and return-on-investment measurement.

• A proven track record of improving campaign performance and delivering measurable results for clients.

• Ability to assess existing accounts quickly, identify priorities, and begin contributing effectively within the first few days.

• Excellent analytical skills and the ability to translate campaign data into practical optimization strategies.

• Strong written and verbal communication skills, including the ability to present performance insights and recommendations confidently to clients.

• A high degree of independence, initiative, accountability, and organizational ability.

• A client-focused mindset, with a commitment to delivering business outcomes rather than simply completing tasks.

• Availability to work remotely within the Eastern or Central U.S. time zones.

Benefits:

The position offers competitive compensation, a remote working arrangement, and benefits designed to support employee well-being and professional growth.

• Annual salary: $85,000–$100,000.

• Work arrangement: Fully remote, with hiring limited to candidates in the Eastern and Central U.S. time zones.

• Healthcare: Health and vision benefits.

• Tax-advantaged accounts: Health Savings Account (HSA) and Flexible Spending Account (FSA).

• Retirement savings: 401(k) plan with employer matching.

• Paid time off: Unlimited paid time off (PTO).

• Professional development: Financial assistance for professional development and continued learning.