Paid Media Operations Lead

Please Note: This is an on-site position located in Atlanta, GA. Crisp is committed to supporting candidates by offering relocation assistance for qualified applicants who require moving to the Atlanta area.

About the Role

If you're obsessed with the details, energized by volume, and want to build the systems behind campaign performance rather than just talk strategy in a room, you might be the perfect fit for our Paid Media team.

As Paid Media Operations Lead, you'll own the execution engine behind every paid campaign we run for clients. Our Client Success Managers set the strategy and direction; you and your team control the levers, ensuring every campaign is built, launched, optimized, and audited with precision. This is a hands-on operational leadership role. You'll spend meaningful time managing the team and process, and meaningful time in the accounts yourself, catching what others miss.

You'll lead a growing team of paid media specialists managing hundreds of client accounts across Meta, Instagram, Facebook, YouTube, LinkedIn, and streaming platforms. The volume and complexity are real. This is a role for someone who thrives on organization, structure, and getting campaigns exactly right, not someone chasing the next big creative idea.

Responsibilities:

• Manage and optimize backend campaign execution across Meta, Instagram, Facebook, YouTube, LinkedIn, NextDoor, Reddit, TikTok, Google, and Trade Desk (streaming/OTT)

• Lead an offshore team of paid media specialists, overseeing implementation of campaign changes and auditing of client campaigns for accuracy and performance

• Serve as the strategic bridge between Client Success and Marketing, sharing knowledge with clients and team members to strengthen campaign performance, without owning overall media-mix strategy (that stays with the Client Success team)

• Own error rate, spend, and impression performance across the book of business, holding the team to a very low margin for error

• Manage multiple projects simultaneously across a large volume of accounts, prioritizing and triaging as needed in a fast-moving environment

• Coach and grow team members, having direct, honest conversations that diagnose root causes rather than surface-level fixes

• Evolve your own workflow and your team's from primarily individual contributor work toward a majority people management focus as the team scales

• Leverage agentic AI tooling to expand team capacity and improve campaign accuracy and speed

• Partner with Client Success and Marketing to continually raise the bar on campaign quality and team knowledge

Requirements:

• Proven experience managing paid campaigns across Google Ads and Google Analytics - you can speak fluently to platform mechanics, not just outcomes

• Experience managing multiple accounts or projects concurrently at real volume (100+ accounts) in an agency, ad ops, or in-house media buying environment

• Prior management experience - you've led a team before and can point to how you've developed people

• Proven, results-driven track record, with real data and examples to back it up, not just a description of responsibilities

• Exceptionally high organizational skills and attention to detail. This role lives and dies on precision at scale

• Ability to strategize how a role and team should be structured as the function grows

• Comfortable working within constraints or imperfect conditions, adapting quickly as priorities shift

• Direct communicator who can hold difficult conversations with clients and team members and take in a significant amount of feedback

• Thrives in a fast-paced environment and moves quickly without sacrificing accuracy

• Strong critical thinking and creative problem-solving skills

Pluses:

• Hands-on client-facing experience, in addition to backend campaign execution

• Experience with additional platforms beyond Google (Meta, LinkedIn, TikTok, Reddit, NextDoor, Trade Desk, or other streaming/OTT platforms)

• Experience building or scaling a department or function from the ground up

• OTT / streaming media experience

• Experience setting up a local buyer's platform on Google

• Google certifications

• Experience with Convey.dev or broader agentic AI tooling

How Success Is Measured:

• Average campaign error rate of .1% or lower across social and streaming

• Minimum spend and impression qualifiers met across the book of business

• Client Success meetings booked and supported

• Overall health and performance of managed campaigns across the team

Benefits:

• 100% Company Paid Health/Vision/Dental

• 4% 401K Match

• Generous Paid Time Off

• Paid Parental Leave for New Parents

• Paid Relocation for Non-Local Candidates

About Crisp

At Crisp, we're on a mission to make a $100B impact by helping 10,000 law firms grow their revenue by $10,000,000 each. As North America's #1 law firm growth company, we've achieved proven product-market fit, built a nationally recognized brand, and established ourselves as leaders in legal marketing and business coaching.

Our rapid growth (1470%+ in the past three years) has earned us a spot on the Inc. 5000 List for seven years and recognition as one of Atlanta’s fastest-growing companies for nine consecutive years.

We’ve also cemented our position as an industry leader across all verticals with the #1 best-selling book in the legal category, The Game Changing Attorney, the #1 podcast for legal market leaders, The Game Changing Attorney Podcast, and the #1 law firm growth conference on Earth, the Crisp Game Changers Summit.

If you’re looking for a place to work with unmatched opportunities for growth, industry-leading compensation and benefits, and the chance to make a real, tangible impact on the legal industry, Crisp is the place for you.

Please apply directly—reaching out to the hiring manager or other Crisp team members won't improve or fast track your application.

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