Where you’ll work:
Guatemala City, GU, GT
Marketing at GoTo
At GoTo, our Marketing team shapes the company’s presence, voice, and vision—both inside GoTo and around the world. We use innovative, AI-driven insights and tools to connect with customers in meaningful ways and help grow our business. Here, creative problem-solving and fresh ideas are always encouraged and appreciated as we find new ways to share our story. Join our team, where your creativity and curiosity help us reach and inspire customers everywhere.
Your Day to day
As a Paid Social & Affiliate Marketing Specialist, you will be working on
- Lead paid social strategy and execution across LinkedIn, Meta, Reddit, and other platforms, driving qualified demand for our IT products.
- Lead affiliate strategy and operations, including partner recruitment, commission structures, compliance, and fraud prevention.
- Manage budgets and pacing across both channels, adjusting as performance shifts to maximize ROI, CAC, pipeline, and revenue.
- Run an experimentation roadmap (A/B, multivariate, incrementality, creative, and landing page tests) and share learnings through playbooks.
- Partner with creative, web, product marketing, marketing operations, and analytics to improve messaging, conversion paths, lead quality, and attribution.
- Monitor traffic quality, partner compliance, and brand safety, and address issues promptly.
- Report on efficiency, pipeline, and revenue, turning data into clear recommendations.
- Ensure compliance with privacy and advertising policies (GDPR, CCPA, consent management).
What We’re Looking For
As a Paid Social & Affiliate Marketing Specialist, your background will look like
- 3+ years managing paid social campaigns on LinkedIn, Meta, Reddit, or similar platforms, ideally in B2B SaaS.
- Demonstrated results driving pipeline or revenue growth while improving efficiency (CAC, ROAS, cost per qualified lead).
- Experience managing budgets and pacing against pipeline, revenue, or ROAS goals.
- Fluency in English and the ability to present results clearly to a variety of audiences.
- Experience running structured A/B and multivariate tests and turning results into next steps.
- Analytical skills with Excel or similar tools, GA4, and a BI tool such as Looker or Tableau.
- Working knowledge of pixels, UTMs, tag management, and CRM or marketing automation (Salesforce, Marketo, or similar).
- Initiative, accountability, and a collaborative approach in an evolving environment.
- English proficiency (B2 level or higher), with the ability to collaborate, communicate, and write in a professional environment
- Nice to have: experience with affiliate programs or networks (Impact, CJ, Rakuten), influencer or creator partnerships, or marketing B2B, IT, SaaS, or remote support solutions.
What We Offer
At GoTo, we care about helping our people succeed at work and feel supported in life. Our employee benefits and programs are designed to support your well-being, growth, and sense of belonging. Here's what you can expect as part of our team:
- Comprehensive health benefits
- Generous paid time off, including paid holidays, volunteer days, quarterly self-care days, and company-designated no-meeting days
- Tuition reimbursement and access to instructor-led and on-demand learning and development programs
- The Thrive Global Wellness Program, a confidential Employee Assistance Program (EAP), a wellness app and one-on-one wellness coaching
- Employee-led communities and programs, including Employee Resource Groups (ERGs), GoTo Gives, and charitable matching
We work hard to create an environment where everyone feels welcome, respected, and able to contribute. Building a culture of belonging isn't just something we talk about - it's part of how we work every day.
Specific benefits and offerings may vary by country in line with local regulations and market practices.
At GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed. Learn more.
