Paid Social Manager

Accountabilities:

Manage the daily operations of a portfolio of paid social accounts across platforms such as Meta (Facebook, Instagram, WhatsApp, and Threads), TikTok, Reddit, Pinterest, and LinkedIn.
Plan, launch, monitor, and optimize paid social campaigns, overseeing campaign setup, budget pacing, quality assurance, performance tracking, reporting, and actionable insights.
Apply a strong understanding of client objectives and business priorities to develop effective paid social strategies and improve campaign outcomes.
Collaborate with client strategy and media planning teams to develop media plans, campaign roadmaps, and integrated marketing initiatives.
Build and maintain strong client relationships by providing performance updates, strategic recommendations, optimization opportunities, and testing proposals.
Identify new ideas, targeting approaches, creative opportunities, and campaign strategies to enhance engagement, efficiency, and return on advertising investment.
Monitor campaign performance and proactively implement optimizations based on data analysis, platform developments, and evolving client needs.
Support team leadership in implementing operational processes, streamlining workflows, and maintaining consistent campaign management standards.
Stay informed about paid social industry trends, platform updates, emerging technologies, and best practices, sharing relevant insights and opportunities with the wider team.
Contribute to client retention and revenue growth by delivering high-quality campaign management and identifying opportunities to expand existing accounts.
Maintain rigorous quality assurance standards, identify process gaps, and implement improvements to strengthen account performance and operational efficiency.
Integrate paid social initiatives with broader media planning and marketing activities to support cohesive, cross-channel strategies.
Act as an escalation point for account and team challenges, helping resolve issues efficiently and maintain strong client relationships.
Support the development, documentation, and adoption of best practices for campaign execution, reporting, optimization, and account management.
Requirements:
Approximately 3–4 years of hands-on experience activating, managing, and optimizing paid advertising campaigns on at least one major social advertising platform, such as Meta, TikTok, or Pinterest.
Practical experience working across paid social platforms, including Meta, LinkedIn, Snapchat, Pinterest, and TikTok. Familiarity with Reddit advertising and other emerging social channels is an advantage.
Strong understanding of paid social campaign structures, audience targeting, budget management, campaign optimization, performance measurement, and reporting.
Proficiency in Google Workspace, particularly Google Sheets, Google Slides, and Google Docs, for campaign analysis, reporting, presentations, and documentation.
Ability to interpret campaign data, identify performance trends, generate meaningful insights, and translate findings into actionable recommendations.
Experience managing multiple client accounts and competing priorities while maintaining accuracy, quality, and delivery timelines.
Strong organizational skills and structured working habits, with the ability to manage responsibilities independently and proactively address challenges.
Excellent communication and client management skills, including the ability to present performance insights, explain optimization recommendations, and build trusted client relationships.
Demonstrated ability to collaborate effectively with media planning, strategy, creative, and other cross-functional teams.
A continuous improvement mindset, with the ability to streamline workflows, document best practices, and contribute to consistent operational standards.
Commercial awareness and a results-oriented approach, with an understanding of how paid social performance contributes to client retention, revenue growth, and broader business objectives.
Curiosity about industry developments, emerging advertising opportunities, and innovative approaches to campaign performance.
A collaborative, adaptable, and proactive attitude, with the confidence to contribute new ideas and support team development.
A degree is not a prerequisite; practical skills, relevant expertise, and professional behaviors are prioritized. Applicants should submit their résumé in English.
Benefits:
Remote work: Work remotely while collaborating with an international team.
Flexible work environment: An opportunity to work EST-aligned shifts, supporting collaboration with global clients and colleagues.
Annual bonus: Eligibility to participate in a discretionary annual bonus scheme.
Retirement benefits: Employer contributions to India's Provident Fund (PF), in accordance with applicable policies and eligibility requirements.
Healthcare coverage: Group medical insurance to support employee health and well-being.
Life insurance: Employee life insurance coverage.
Professional development: Opportunities to develop paid social expertise, strengthen strategic capabilities, and learn from experienced marketing professionals.
Global client exposure: Work with major international brands across multiple social advertising platforms and industries.
Collaborative culture: Join a diverse, inclusive team that values innovation, knowledge sharing, and different perspectives.
Career growth: Opportunities to expand client management, campaign strategy, analytical, and leadership skills.
Salary and compensation: Specific base salary details have not been disclosed and should be confirmed during the recruitment process.