Paid Social Performance Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Social Performance Marketing Manager based in Brazil.

We are seeking a hands-on, data-driven Paid Social Performance Marketing Manager to lead customer acquisition and social media operations for a growing direct-to-consumer business.
You will dedicate approximately 80% of your time to paid advertising and 20% to organic social media management.
Taking ownership of campaigns across Meta, TikTok, and Pinterest, you will drive profitable growth through continuous testing, optimization, and strategic budget allocation.
You will also shape creative direction by developing compelling briefs, testing new concepts, and collaborating with designers and UGC creators.
Using performance analytics and tracking tools, you will translate campaign data into actionable insights and measurable improvements.
This is an opportunity to take direct ownership of multichannel marketing performance in a fast-paced, remote environment where execution and results matter.

Accountabilities

You will manage the full paid social advertising lifecycle while overseeing organic social channels, creative experimentation, and performance reporting.

• Build, launch, monitor, and optimize end-to-end paid advertising campaigns across Meta Ads Manager (Facebook and Instagram), TikTok Ads Manager, and Pinterest Ads.

• Manage advertising budgets, bidding strategies, audience targeting, prospecting campaigns, and retargeting funnels to achieve ROAS, CAC, and CPA objectives.

• Review campaign performance daily, identify underperforming metrics, and implement timely optimizations to maintain efficiency and budget discipline.

• Identify successful campaign structures and scale advertising investment while protecting customer acquisition economics.

• Manage organic social media accounts across Instagram, Facebook, and TikTok, maintaining a consistent publishing schedule.

• Develop content calendars, write engaging captions, and schedule posts, Stories, and Reels.

• Coordinate with graphic designers, UGC creators, and internal teams to produce compelling, on-brand creative assets.

• Monitor engagement, oversee community comment responses, and identify high-performing organic content that can be adapted for paid campaigns.

• Build a structured creative testing roadmap and prepare detailed production briefs for static ads, short-form videos, and user-generated content.

• Conduct systematic A/B tests across ad hooks, copy, visual formats, offers, and landing page angles to improve performance and reduce creative fatigue.

• Analyze competitor advertising strategies and emerging digital trends to identify opportunities for new creative approaches.

• Track key performance indicators, including ROAS, CAC, CPA, CPC, CTR, CVR, CPM, revenue, and total advertising spend.

• Configure and maintain tracking infrastructure using Meta Pixel, Conversions API (CAPI), and Google Analytics 4 (GA4).

• Prepare weekly performance reports covering campaign results, creative testing insights, budget recommendations, and actionable next steps.

Requirements

The ideal candidate combines strong paid social execution skills with commercial awareness, creative thinking, and the ability to make data-driven decisions.

• 3–5+ years of direct, hands-on experience personally building, managing, and scaling paid social advertising campaigns.

• Strong expertise in Meta Ads Manager, with TikTok Ads Manager experience strongly preferred.

• Proven experience managing advertising budgets with direct accountability for ROAS, CAC, CPA, and revenue targets.

• Demonstrated experience managing organic social media accounts, publishing tools, and content calendars for commercial brands.

• Ability to write persuasive direct-response advertising copy and develop clear, actionable creative briefs for video editors and UGC creators.

• Experience designing and managing structured A/B testing programs across creative assets, messaging, offers, and landing page concepts.

• Practical knowledge of analytics and attribution tools, including Meta Pixel, Conversions API (CAPI), and Google Analytics 4.

• Strong analytical skills and the ability to interpret campaign data, identify performance trends, and recommend optimizations.

• Excellent written and spoken English communication skills for creating advertising copy, preparing creative briefs, and presenting performance updates.

• Full availability to work Monday through Friday, from 9:00 AM to 5:00 PM US Eastern Time.

• A suitable remote workspace with a high-performance computer, HD webcam, headset, and reliable high-speed internet connection.

Preferred Qualifications

• Experience in e-commerce, food and beverage, consumer packaged goods (CPG), beauty, or personal care.

• Experience managing monthly advertising budgets exceeding USD $20,000–$50,000, supported by documented performance results.

• Familiarity with landing page optimization tools, Shopify, or influencer management platforms.

Benefits

• Monthly base salary of USD $2,000–$2,500, depending on experience, paid in USD.

• Full-time, 100% remote position from anywhere in Latin America.

• Direct ownership of paid advertising and organic social media strategy, without agency oversight.

• Opportunity to develop expertise in customer acquisition, performance optimization, and scaling multichannel advertising investment.