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Greater London, England, United Kingdom
Hybrid
To become the car-changing destination of choice.
By combining technology, media and deep automotive expertise, we’ve transformed how people buy, sell, advertise and lease cars.
What started as a simple reviews site is now one of Europe’s largest car-changing destinations. Over 10 million customers have used carwow to buy and sell cars, with £3bn worth of cars bought and £1.8bn listed for sale last year alone.
In 2024, we acquired Autovia — creators of Auto Express and evo — doubling our audience overnight. Today, our brands reach over 350 million users annually and generate 1.1bn+ YouTube views, influencing how millions of drivers choose their next car.
And we’re a long way from done.
This role sits within GYC (Get Your Car) Advertising, a fast-growing commercial team responsible for building Carwow’s Used and New Car Advertising business.
The two markets are at very different stages:
New Car Advertising is a mature, high-performing product with strong market fit and limited competition.
Used Car Advertising is an emerging channel — competitive, fast-moving, and still being proven.
We operate like a startup within a startup:
small team
high ownership
evolving products and processes
limited structure by design
As a BDR, you’ll help build the foundations of this business by creating high-quality outbound pipeline, shaping how we approach dealers, and defining what “good” looks like from the ground up.
Your mission is to create qualified pipeline from cold outbound outreach, focused initially on Used Car Advertising, and set the sales team up to win.
This role is not about closing deals or working warm leads.
It’s about discipline, resilience, and learning — building strong sales fundamentals in a fast-moving, high-accountability environment.
Cold-call and message independent dealers and retail groups
Open relevant commercial conversations about Used Car Advertising
Book qualified meetings only for BDMs
Ask structured discovery questions
Understand dealer context (stock size, sales velocity, appetite to invest)
Disqualify early when there’s no fit
Learn how carwow demand works
Develop an understanding of used-car dealer economics
Improve messaging and objection handling through repetition and feedback
Hit clear daily and weekly activity targets
Maintain accurate CRM records
Protect BDM time by avoiding low-quality meetings
Comfortable with cold outreach and rejection
Clear, concise communicator
Able to follow structure and process consistently
Curious about how businesses make money
Coachable and open to feedback
Resilient and focused under pressure
Previous outbound sales or customer-facing experience
Exposure to automotive, marketplaces, or performance-led products
Desire to progress into more senior commercial roles over time
If you’re looking for inbound or warm leads
If you dislike repetition and outbound activity
If you prefer closing over qualifying
If you need heavy structure and certainty from day one
This role is ideal if you want to learn outbound sales properly, build real commercial skills, and progress over time into broader Used and New Car Advertising roles.
If you’re resilient, curious, and ready to build from scratch, we’d love to talk.
Talent Screen (20–30 min)
Hiring Manager Interview (45–60 min)
Skills Interview (60 min)
Values & Ways of Working Interview (30–45 min)
Reference Check
Competitive compensation package
28 days’ holiday + bank holidays (up to 35 with service)
Share options
Pension via Royal London (up to 5% company contribution)
Vitality private healthcare
Life assurance (4x salary)
Monthly wellbeing coaching with Spill
Inclusive parental leave policies
Bubble childcare support & discounted nanny fees
Work-from-abroad scheme
Generous learning & development budget
£500 / €550 home office budget
Diversity and inclusion are integral to our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply. We make recruiting decisions based on experience, skills and potential, and treat all applicants fairly and equally.
