Partner, Influencer Creative Strategy

What's the role 

Newly Launched Brainlabs Creates is at an inflection point - growing fast, winning bigger briefs, and ready to make a serious statement about what great influencer marketing looks like. The Head of Creative Strategy is the person who shapes what that statement is. This is a senior, cross-functional role that owns two things simultaneously: the creative quality of our new business responses and the creative identity of Brainlabs Influencer as a brand. It is a rare opportunity to define a practice's voice from the inside, working alongside some of the sharpest commercial minds in the industry.

 What you do

• Lead the creative strategy offering across new business pitches and growth opportunities, shaping the central creative idea that sits at the heart of every response.
• Define and drive the Brainlabs Influencer brand identity — articulating who we are, what we stand for, and what makes our creative approach distinct in the market.
• Help to develop the visual brand identity for Brainlabs Influencer, translating strategic positioning into a coherent, recognisable aesthetic.
• Think beyond social executions: champion community-led campaign platforms, cultural ideas, and bold new creative territories that raise the bar for clients.
• Write compelling creative briefs, develop pitch decks, playbooks, and client-facing materials to a standard that sets the team apart.
• Coach and elevate the broader influencer team's creative thinking, running workshops, reviews, and critiques that make the work braver and more ambitious.
• Own the creative narrative through the full pitch process, from first brief to the room itself
• Supervise the team's day-to-day creative output, ensuring quality and consistency while delegating effectively so you can focus on the highest-impact work.
• Build strong relationships with senior client stakeholders, bringing creative vision and commercial understanding to every interaction.
• Flex across influencer-first and media-first briefs, adapting tone of voice and creative approach depending on the needs of the response.
• Integrate AI tools into the creative process, from ideation to content production, and help the team do the same.

Who you are

• You have a genuine point of view on culture, creativity, and what makes influencer marketing actually interesting — and you're not afraid to push for it.
• You can move between big-picture brand thinking and hands-on craft: writing a brief, shaping a deck, or steering a pitch without needing to be coaxed into the detail.
• You're energised by building something from scratch - defining an identity, establishing a way of working, leaving a mark on how a team thinks.
• You bring out the best in people around you: your feedback is specific, your standards are high, and you make the team feel capable of more than they thought.
• You're as comfortable in a new business pitch as you are in a client workshop - you read the room, land the idea, and move things forward.
• You think in platforms and communities, not just posts - you're always asking how a campaign can become something people actually want to be part of.

How you succeed

• You live our culture code every day!
• New business pitches are won with a strong creative point of view at their centre.
• Brainlabs Influencer's brand identity is clear, consistent, and recognisable in market.
• The influencer team's creative output improves visibly through your coaching and standard-setting.
• Creative ideas are grounded in measurable outcomes and built to be tested and iterated.
• Senior client relationships are strong and you are seen as a trusted creative voice.
• AI tools are embedded into the team's creative workflow in a way that accelerates quality, not just speed.