About Right Formula
At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.
Role Overview
As the Partnership Effectiveness Manager, your core workstreams will be to lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients’ sport partnerships.
Working closely with internal teams, external partners, and data providers, you will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment.
Additional workstreams will support the Partnership Effectiveness Lead on projects such as partnership contract renewal projects and new business pitching.
You are analytically minded, commercially astute, and thrive on turning data into clear, actionable insights. Naturally curious, you understand the nuances of partnership performance, sponsorship measurement, and marketing ROI.
You can bring structure to complex data environments and align diverse stakeholders around clear definitions of success. You are equally comfortable analysing research outputs, facilitating workshops, and presenting concise, strategic recommendations to senior stakeholders.
As a collaborator, you excel in connecting the dots across teams and partners, ensuring measurement frameworks not only capture impact but also drive continuous improvement. If you are passionate about evidence-based strategy and want to help leading brands quantify and optimise the value of their partnerships, this is the role for you.
Key Responsibilities
- Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes.
- Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs.
- Reviewing, auditing, and integrating existing data sources (e.g., media valuation, brand tracking and consumer research, and rights holder reporting).
- Identifying measurement gaps and recommending new approaches or data sources to address them. Then coordinating additional research initiatives as required to strengthen analysis and insight quality.
- Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy.
- Acting as the central hub for all partnership performance data collection, validation, and analysis.
- Analysing consolidated data to measure partnership impact and effectiveness from visibility and engagement to brand equity and commercial outcomes.
- Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations.
- Producing detailed effectiveness and ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios.
- Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.
Skills & Experience Required
- Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness.
- Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting.
- Experience using data from Nielsen, Kantar, YouGov, or equivalent brand research and media valuation sources.
- Ability to interpret data and translate it into strategic recommendations.
- Excellent communication and presentation skills, with experience engaging senior stakeholders.
- High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.).
- Exceptional project management and organisational skills.
- Experience developing or managing research projects, including both quantitative and qualitative methods.
- Collaborative and proactive, with the ability to influence across teams and organisations.
- Experience within sports marketing, sponsorship, or brand partnership environments would be advantageous.
- Experience measuring B2B marketing performance/measurement would be advantageous, particularly using CRM platforms (e.g. HubSpot, Salesforce) to track pipeline influence, attribution and lead progression.
- Familiarity with econometric analysis or marketing mix modelling would be advantageous.
- Consultancy or agency experience working with large brands and data-driven projects would be advantageous.
Role Structure & Benefits
- Hybrid working
- Flexible hours with core working hours between 10am – 4pm
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day & Volunteer Day in addition to annual leave
- Sabbatical Leave in conjunction with long-service
- Employee Assistance Programme
After successfully passing probation:
- Private Healthcare
- £500 per annum individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
