Want to know if this job is worth applying to?
Kuala Lumpur, Malaysia
Onsite
Prudential’s purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people’s career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
Role Purpose:
To manage and execute the organization’s social & digital initiatives, ensuring consistent brand presence, strong customer engagement, and effective delivery of digital campaigns across owned, earned, and paid channels.
This role is responsible for day-to-day planning execution, optimization, social listening, and reporting, translating digital strategy into sustained engagement and long-term community building that supports brand trust, relevance, and business outcomes for PruBSN.
Key Accountabilities:
Social Media Strategic Planning, Execution & Community Building.
Plan, manage, and execute social media activities across platforms, with focus on driving meaningful engagement and building long-term digital community for PruBSN.
Social Listening & Insights (Sprinklr)
Own and manage the Sprinklr social listening tool, ensuring it is configured, monitored, and reviewed regularly to surface actionable insights that inform content, engagement and community strategies.
Digital Campaign Execution
Activate and manage approved brand-led campaigns across social, web, paid digital channels, ensuring effective platform adaptation, timely deployment, and ongoing optimization.
Content Coordination & Optimisation
Coordinate with Brand & Creative and Agency partners to ensure digital initiatives are aligned with brand direction, business priorities, and customer experience goals.
Data, Analytics & Optimization
Embed a data-driven decision-making culture by leveraging analytics and insights to continuously optimize campaigns and digital performance.
Cross-Functional & Centre of Excellence Collaboration
Work closely with the Brand & Creative Lead and Corporate Communications Lead within the Centre of Excellence to ensure digital initiatives are aligned to brand direction and narrative, while prioritizing performance and impact. Collaborate with Product, Acquisition, IT, Customer, and other stakeholders to deliver cohesive and effective digital execution.
Leadership & Capability Building
Lead, coach, and develop the Social & Digital team, building strong digital capability, accountability, and future-ready skills.
Innovation & Future Readiness
Continuously assess emerging platforms, tools, and digital trends to keep the brand competitive, relevant, and future ready.
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.
