KEY RESPONSIBILITIES
1. Conduct consumer research to support worldwide innovation and renovation
- Design and execute consumer quantitative and qualitative test, independently moderate focus group discussion/in-depth interview, supervise research field work, process data analysis, meanwhile draw and elaborate research report.
- Work closely with research agencies starting from project brief to complete research activities with full delivery on time and quality.
- Co-work with global RBP team on worldwide projects and bring China specifics into the study.− Maintain the internal consumer panel to generate actionable insights through quarterly studies, while continually optimizing the platform and ensuring data is well-organized for efficient access.
- Build up internal database of consumer tests and set up norms as testing reference.
- Explore and experiment with new methodologies (AI, emotion, cognitive evaluation, etc.) to enhance our consumer research capability and capacity.
- Maintain and enlarge consumer research vendor pool.
2. Market watch and insight generation
- Monitor local beauty market trends & product competition through different channels like GNPD, Beaute Research, etc. to generate insights, fulfill knowledge gaps and feed teams on quarterly basis.
- Initiate & organize evaluation/ exploration on market new launches & consumer trends to keep Chanel updated on new emerging trends.
what you can bring to the team
REQUIREMENTS
- Bachelor’s degree or above in psychology, sociology, anthropology, statistics, etc., at least 6 years’ consumer research related working experience, with at least 4 years’ experience in cosmetic or FMCG R&D. Experience in leading qualitative and quantitative study.
- Strong project management skills, proven ability to manage the end-to-end research lifecycle for multiple concurrent projects, including timelines, budgets and resources.
- With innovation mindset, experienced in consumer research and sensory synergy.
- Applicable knowledge in statistic, skillful in using statistical software like SPSS, XL-stat, be proficient in data interpretation and insight exploring.
- Good excel & PPT skill, good report writing skill, fluent in English and speaking French is a plus.
- Learning agility to new method/analysis/applications.
- A good team player with excellent organizational, navigating, interpersonal skills to drive things happen.
