Performance Creative Specialist
Location: Charlotte, NC
About the Role
Home Solutions is seeking a Performance Creative Specialist to help build and scale our video creative strategy for our Paid Social team. We’re looking for a hands-on creator who loves developing compelling content and is equally energized by leveraging data to understand what makes it perform. Every ad is an opportunity to test, learn, and improve, and we’re looking for someone who thrives at the intersection of creativity, experimentation, and measurable results.
You’ll own the creative process from ideation to execution, collaborating closely with our media and analytics teams to turn insights into high-performing ads That includes developing original concepts and compelling hooks, producing and editing your own scroll-stopping video ads, getting out in the field with partners to capture authentic footage, and getting in front of the camera as needed.
Our team is also driving innovation in AI to rethink how creative gets developed, tested, and scaled, and we want someone who is excited to embrace and experiment with new tools and resources to build smarter ways of working. We’re a quickly growing business, and as a creative owner on a small team, your work here will have an outsized impact. Our video creative playbook is still being written, which means open white space for you to define it, shape how we create, and grow your role as far as your results take you. For someone who brings creativity, curiosity, and a bias for action, there's significant opportunity to make an impact and grow alongside the business.
What You’ll Do
- Own creative strategy and ideation: Develop original concepts, compelling hooks, and high-performing paid social creative grounded in a deep understanding of our customers, partners, competitive landscape, and emerging trends through market research, competitive landscape, and keeping a strong pulse on channel trends.
- Create video content end-to-end: Script, shoot, and edit high volumes of scroll-stopping, platform-native video ads, ranging from selfie-style and UGC-inspired content to more polished productions. Step in front of the camera when the concept calls for it.
- Capture authentic content in the field: Organize and lead ride alongs with our partners to capture real-world footage, customer experiences, and compelling stories that bring our ads to life.
- Test, learn, and optimize: Collaborate closely with media and analytics teams to evaluate ad performance, identify winning concepts, and continuously iterate on creative to improve customer acquisition results.
- Drive creative experimentation: Lead brainstorming sessions, bring fresh perspectives and ideas to the table, and translate insights from the market and performance data into a consistent pipeline of new creative tests.
- Leverage AI to work smarter and scale: Experiment with AI tools, LLMs, and automation to accelerate ideation, streamline production, increase creative output, and build more efficient, scalable workflows.
About You
- 4+ years of experience in creative production, content marketing, or performance creative roles.
- A portfolio of platform-native, scroll-stopping video for platforms like Meta, TikTok, or YouTube Shorts (preferably including UGC-style ad content).
- Strong intuition on original concepts, storytelling, copywriting, and the hook that earns the first second of attention.
- Commercial mindset and understanding of funnel metrics like CPL and ROAS, and a willingness to let data overrule personal taste.
- Hands-on proficiency with short-form video editing tools
- AI-first mindset for brainstorming, iteration, audio, and video production. You actively leverage and test tools like Google Flow, Claude, ChatGPT, etc.
- Comfortable being on camera and producing selfie-style or voiceover-driven footage.
- Experience working with creators or UGC talent
- Scrappy and hungry, ready to dive into any problem and roll up your sleeves to get things done
- Collaborative and open to input from non-creative stakeholders and group decisions, while pushing back with a point of view and evidence rather than defensiveness
- Highly organized, able to create and manage systems that create production efficiency (e.g. digital asset libraries and prompt repositories).
- Comfortable in a fast-moving environment where priorities shift, with good judgment about what to work on first.
Why You Should Join Us
- Results: We’re building a high-growth, high-performance business with strong momentum and meaningful impact across the home services ecosystem.
- Opportunity: Home services is a $600 billion market that largely still operates like it’s 1999. Home Solutions is shaping the industry’s digital transformation and creating innovative experiences to better serve consumers and service providers.
- Ownership & Impact: We operate with a high-ownership culture where individuals are expected to drive outcomes. You won’t just execute—you’ll help shape the business.
- Exposure & Learning: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed 100s of employees, and run campaigns with Fortune 500 brands. The opportunity to build new skills and learn from smart people is endless.
- Career Growth: We’re building quickly, which means new opportunities emerge constantly. If you’re hungry to grow, you’ll have the chance to move fast and take on more.
- Stability: As a privately held, debt-free company, we make disciplined, long-term financial decisions—investing in sustained growth and pursuing strategic acquisitions.
- Culture: We’re a team that plays to win- holding a high bar for excellence while creating an environment where people enjoy the work and the people they do it with.
The Package
We offer a competitive base salary based on experience. As a full-time team member at Home Solutions, you'll also enjoy a comprehensive benefits package, including health, medical, and vision insurance, a 401(k) match, short-term disability coverage, and a cell phone reimbursement. Additionally, we support your well-being and growth with flexible time off, a bi-annual $500 Relax & Recharge bonus, a learning and development stipend, and a Charity Match program to give back to causes you care about.
EEOC Statement
All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.
