Performance Marketing Apprentice

Accountabilities

• Support the performance marketing team with day-to-day campaign reporting, data analysis, and paid media operations.

• Prepare daily, weekly, and monthly performance reports across digital advertising channels, including Google Ads, Meta Ads, and Microsoft Ads.

• Use Microsoft Excel and Google Sheets to organize, clean, analyze, and present campaign data.

• Monitor key marketing metrics, including advertising spend, impressions, clicks, click-through rates (CTR), cost per click (CPC), leads, conversions, and cost per acquisition (CPA).

• Maintain marketing dashboards, reporting spreadsheets, campaign trackers, and performance documentation.

• Assist with campaign quality assurance before and after launch by checking tracking links, landing pages, UTM parameters, creative assets, and campaign settings.

• Support campaign setup, monitoring, and performance reviews across paid media platforms.

• Identify basic trends, performance changes, and anomalies in campaign data, escalating findings when necessary.

• Assist with keyword, audience, competitor, and market research to support campaign planning and optimization.

• Review search terms, advertising placements, audience performance, and campaign-level reports under the guidance of experienced team members.

• Help maintain campaign naming conventions, tracking documentation, creative libraries, landing page links, and advertising assets.

• Document campaign changes, experiments, optimization activities, and key learnings to support continuous improvement.

• Use ChatGPT and other AI-powered tools to support research, reporting, documentation, campaign ideation, and workflow efficiency.

• Collaborate with creative, analytics, web, and marketing operations teams to coordinate tasks and support campaign execution.

• Communicate progress, priorities, questions, and potential blockers clearly while taking ownership of assigned responsibilities.

• Learn new marketing tools, advertising platforms, reporting processes, and customer acquisition strategies while contributing to ongoing team initiatives.

Requirements:

• Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science, or a related field.

• Demonstrated interest in performance marketing, digital advertising, growth marketing, marketing analytics, or customer acquisition.

• Basic understanding of digital marketing principles, the customer acquisition funnel, and common campaign performance metrics.

• Basic to intermediate proficiency in Microsoft Excel and/or Google Sheets, with the ability to organize and work with numerical data.

• Familiarity with spreadsheet formulas, filters, pivot tables, charts, reporting, or data visualization is an advantage.

• Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics, or similar digital marketing platforms is beneficial but not mandatory.

• Basic understanding of UTM tracking, campaign URLs, landing pages, and conversion tracking is an advantage.

• Experience using ChatGPT or other AI tools for research, analysis, reporting, documentation, or productivity is preferred.

• Strong attention to detail and a methodical approach to reviewing data, reports, and campaign configurations.

• A proactive, self-motivated attitude, with the initiative to find resources, learn independently, ask questions, and take accountability.

• Ability to follow instructions, document processes, incorporate feedback, and seek clarification when needed.

• Strong written and verbal communication skills, with the ability to share findings and provide clear status updates.

• Good collaboration, time-management, and prioritization skills, including the ability to manage multiple tasks effectively.

• Curiosity about digital advertising, analytics, automation, artificial intelligence, and data-driven marketing optimization.

• Willingness to learn new tools and processes, take on challenging assignments, and work collaboratively in a remote environment.

• Availability to work Monday through Friday, from 6:30 PM to 3:30 AM India Standard Time (IST).

Benefits:

• Monthly stipend: ₹40,000 INR for the duration of the six-month apprenticeship.

• Remote flexibility: Work remotely from India, with no requirement to work from a physical office.

• Practical industry experience: Gain hands-on exposure to paid media campaigns, performance reporting, campaign tracking, and digital marketing operations.

• Professional development: Learn from an experienced performance marketing team and develop practical skills in campaign analysis, reporting, and optimization.

• Technology exposure: Build familiarity with leading digital advertising platforms, spreadsheets, analytics tools, and AI-powered workflows.

• Portfolio-building opportunities: Develop transferable skills and practical experience that can support future career opportunities in digital marketing and analytics.

• Collaborative environment: Work with cross-functional teams and learn how different marketing functions contribute to campaign performance and business growth.

• Structured apprenticeship: Participate in a six-month learning experience designed to build foundational skills and prepare you for further growth in performance marketing.