Performance Marketing Manager

Accountabilities:

Own end-to-end paid marketing strategy: Develop and execute an integrated paid acquisition strategy across paid search, paid social, video, and display, ensuring campaigns support business objectives throughout the full marketing funnel.
Manage budgets and performance: Oversee paid media budgets, allocate investments across channels, establish performance targets, and optimize spending to maximize acquisition efficiency and return on investment.
Drive measurable business growth: Generate high-quality activated users, qualified sales pipeline, and revenue across both self-serve acquisition and sales-assisted demand generation.
Lead continuous experimentation: Design, implement, and evaluate structured experiments across audiences, creative assets, landing pages, messaging, and offers to identify growth opportunities and improve campaign effectiveness.
Optimize full-funnel performance: Build programs that connect awareness, demand creation, conversion, activation, and downstream business outcomes rather than focusing exclusively on bottom-of-funnel acquisition.
Strengthen attribution and measurement: Partner with Data teams to develop reliable measurement frameworks that connect advertising investments to meaningful outcomes, incorporating incrementality testing, holdouts, and media mix testing where appropriate.
Improve the post-click experience: Collaborate with Marketing and Web teams to align campaign messaging with landing pages and optimize the user journey from initial engagement through conversion.
Manage external partners: Lead agencies, vendors, and other external partners to ensure effective campaign execution, consistent performance, and scalable paid marketing operations.
Expand into new markets: Establish performance targets and develop strategies to extend paid acquisition programs into additional geographic markets and languages, including Europe, the Middle East, and Africa (EMEA), and Asia-Pacific (APAC).
Support account-based marketing and demand generation: Work closely with Sales and Revenue Operations teams to align paid campaigns with account-based initiatives, pipeline generation, and broader commercial priorities.
Leverage data and analytics: Use performance data, product analytics, business intelligence tools, and SQL to assess campaign effectiveness, uncover trends, and translate findings into actionable recommendations.
Integrate AI into marketing workflows: Apply AI-powered tools to improve keyword research, creative development, performance analysis, and reporting while identifying emerging opportunities to enhance paid marketing effectiveness.
Drive continuous improvement: Stay informed about evolving advertising platforms, measurement methodologies, and marketing technologies, applying new insights to strengthen campaign performance and long-term growth.
Requirements:
Relevant professional experience: At least five years of hands-on experience in B2B digital marketing and performance marketing, with direct responsibility for paid search, paid social, and video or display advertising budgets.
Full-funnel marketing expertise: Demonstrated ability to develop and execute campaigns across the entire marketing funnel, from brand awareness and demand creation to conversion and revenue generation.
B2B growth experience: Experience supporting both self-serve acquisition and sales-assisted demand generation, with an understanding of how marketing activities contribute to pipeline development and business growth.
Experimentation and optimization skills: Strong experience designing structured tests across audiences, creative assets, landing pages, and offers, with the ability to interpret results and make informed decisions even when findings are inconclusive.
Analytical proficiency: Comfort working directly with performance data, including practical experience with SQL, product analytics platforms, and business intelligence tools.
Advanced measurement knowledge: A clear understanding of attribution limitations, particularly last-click attribution, and practical experience with incrementality testing, holdout experiments, or media mix modeling and testing.
Self-serve and freemium expertise: Experience managing paid acquisition within a self-serve or freemium business model, with an understanding of how acquisition influences user activation, engagement, and retention.
Budget ownership and commercial judgment: Ability to manage significant marketing investments, prioritize channels, set measurable goals, and connect campaign performance to business impact.
Cross-functional collaboration: Strong communication and stakeholder management skills, with the ability to work effectively with Product, Marketing, Web, Data, Sales, and Revenue Operations teams.
Agency and vendor management: Experience coordinating external partners, setting expectations, monitoring execution, and ensuring marketing programs deliver against defined objectives.
International growth capabilities: Ability to develop scalable acquisition strategies for new regions and adapt campaigns to different markets, audiences, and languages.
Entrepreneurial mindset: A proactive, resourceful, and self-directed approach to problem-solving, with the ability to identify opportunities, test new ideas, and adapt quickly in a high-growth environment.
AI and marketing technology fluency: Willingness to incorporate AI tools into daily workflows and a thoughtful perspective on how AI is changing campaign management, creative production, analysis, and reporting.
Continuous learning: Curiosity about emerging marketing practices, advertising technologies, and measurement approaches, with a commitment to ongoing experimentation and improvement.
Benefits:
Competitive compensation: Estimated annual base salary ranging from $131,840 to $164,800 for U.S.-based candidates.
Location-conscious compensation: Final compensation is determined by factors including geographic location, role level, job-related knowledge, skills, and professional experience.
Fully remote work: The opportunity to work remotely from within the United States.
Cross-functional collaboration: Work closely with teams across Product, Marketing, Sales, Data, and Revenue Operations to influence acquisition strategy and business growth.
Professional development: Opportunities to deepen expertise in performance marketing, advanced measurement, experimentation, international growth, and AI-powered marketing tools.
Ownership and impact: Direct responsibility for paid marketing strategy, budget management, channel execution, and measurable growth outcomes.
Innovation-driven environment: The opportunity to experiment with new approaches, evaluate emerging technologies, and shape scalable marketing programs.
Inclusive workplace: A commitment to equal opportunity and reasonable accommodations for candidates and employees with disabilities throughout the application process and during employment.