ROLE TITLE: Personal Care Media & Partnerships Senior Manager
LOCATION: This role can either be based at 100VE (London, UK) or WT - 2236 Torre B (San Paulo, Brazil)
TERMS: 9 Month temporary cover
ABOUT THE ROLE
FIFA is a strategic growth platform for Personal Care, enabling our brands to connect with billions of fans, strengthen customer relationships and drive meaningful business impact globally. In this role, you will support the delivery of Unilever Personal Care's FIFA partnership, with a primary focus on the FIFA Women's World Cup 2027. You will help coordinate the end-to-end programme across brands, markets, customers and agency partners, ensuring activation plans are executed with excellence and that the partnership delivers against commercial, brand and societal objectives. As the Women's World Cup grows in scale and relevance, this role will be instrumental in helping Personal Care build a distinctive presence and maximise the value of one of the company's flagship global sponsorships.
KEY RESPONSIBILITIES
FIFA Programme Leadership
- Lead day-to-day management of the FIFA relationship and agency ecosystem
- Manage annual planning, rights allocation, governance, budgets and stakeholder alignment
- Ensure seamless coordination across Global Brand Teams, Markets, Customer Development, Procurement, Legal and Finance
- Partner closely with FIFA to continuously improve ways of working, challenging legacy processes and identifying opportunities to simplify approvals, accelerate execution and unlock greater efficiency and scale for markets while maintaining appropriate governance standards.
Women's World Cup 2027 Leadership
- Lead the development and execution of the FIFA Women's World Cup 2027 activation programme
- Build activation frameworks, toolkits and best practices that support market adoption
- Ensure the programme delivers against growth, equity and women's football objectives
Rights & Activation Excellence
- Maximise the value of FIFA assets including player access, tickets, IP, retail rights, digital rights, events and tournament opportunities
- Develop activation playbooks across brand, social, creator, customer and commerce channels
- Drive consistency while enabling local market flexibility
Measurement & Learning
• Establish a simple and repeatable FIFA measurement framework tied to business outcomes.
• Lead post-tournament evaluation, including learning programmes and capability-building initiatives.
• Translate insights into recommendations for future FIFA and sports partnership investments.
ALL ABOUT YOU
- Significant experience in partnerships, sponsorships and integrated marketing, ideally within a global brand, rights holder, agency or similarly complex organisation
- Commercially minded and results-oriented, able to translate partnership opportunities into clear strategies, activation plans and measurable business outcomes
- A collaborative operator who thrives in matrixed organisations, building strong relationships across global and local teams to drive alignment and execution
- Passionate about football, sport, fandom and culture, with a strong understanding of how brands can create relevant and impactful consumer connections
- Proactive, resourceful and action-oriented, able to shape compelling points of view, influence senior stakeholders and make things happen in a fast-paced environment
- Curious and growth-minded, continuously seeking opportunities to improve ways of working, unlock innovation and maximise partnership value. A collaborative leader who thrives in cross functional environments, bringing together brands, markets, agencies, and specialist teams, e.g. FIFA Marketing Operations
- Confidence to operate autonomously in a fast‑paced, global environment
KEY SKILLS AND EXPERIENCE REQUIRED
- Strong project and programme management skills, with the ability to manage multiple workstreams, partners and stakeholders simultaneously.
- Experienced in building effective relationships with rights holders, agencies, platforms, talent partners and internal teams
- Confident using data, measurement frameworks and consumer insight to evaluate performance and improve partnership effectiveness
- Excellent written and verbal communication skills, with the ability to translate partnership opportunities into clear recommendations for senior stakeholders
- Clear understanding of the requirements of a global role, including working across markets, time zones and culturally diverse teams
- Team player who balances personal accountability with delivery through teamwork, collaboration and strong stakeholder alignment, while providing clear guidance and support to the PC Junior Partnerships Manager
WHAT WE OFFER
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
