JOB PURPOSE:
The Portfolio Head of Marketing oversees the full-scale marketing promotions across a series of mixed-size events under the divisional portfolio as part of dmg Energy, primarily to both oversee and execute with dedicated event teams the individual event brand strategies, marketing plans, team responsibilities, budget handling in line with the portfolio marketing vision. Essential core skills to include agency management for social media, digital marketing and PR. Strong copywriter preferred. Creative thinking and strategic marketing mindset mandatory.
KEY ACCOUNTABILITIES:
- Develop and execute marketing plans for 3 events at a time – exhibition and conference format events.
- Team management per event – managing individual responsibilities and delivery timelines.
- Oversee and support weekly marketing campaigns per event factoring mixed comms to promote the event to prospect sponsors, exhibitors, speakers, delegates and visitors, in consultation with Vice President/Event Director.
- Agency management for monthly social media calendars – from strong captions to creative designs, high volume comms.
- Agency management for full scale digital marketing advertising with experience in quality digital reporting.
- Agency management for PR communications – proofing press releases, factoring regional and international coverage, and including the inclusion of key industry influencers per event.
- Smooth delivery of marketing leads for sales teams, with understanding of lead to conversion workflow.
- Enhancing event websites from digital credibility, to look and feel and powerful messaging.
- Strong copywriting skills to ensure all marketing channels across each event exuberate thought leadership and mission messaging. Creative approaches to audience engagement, growth tactics and strategies to increase data engagement are key to inspire and direct marketing teams to fine tune campaign countdowns.
- Thorough vision for show partnerships – lead marketing teams to identify, approach and onboard key trade associations, publications, news portals and media entities per show.
- Manage database, research key audiences and grow conversion pipelines.
- Management of brand with Operations teams for outdoor advertising, and event signage.
- Essential experience directing videography and photography teams for quality event coverage with creative flair.
- Attend meetings with key event partners, associations, sponsors, and partners.
- Monitor competitive activity and attend competitor events as required.
- Manage participation at competitor events as required.
- Conduct or commission relevant market research for each product, measure customer satisfaction, and identify event development opportunities.
- Assist the Event Management team in identifying product development, sponsorship, and branding opportunities.
- Oversee the alignment of show and portfolio activities with wider company vision and mission.
- Manage, motivate, and develop the marketing team, grow core skills and develop growth competencies.
- Collaborate with other show division heads to oversee smooth event delivery.
- Management of weekly reports and reporting into executive management on show performance and exciting developments where required.
QUALIFICATIONS, EXPERIENCE, & SKILLS:
Technical / Functional:
- Minimum 5 years of in the B2B events industry (Mixed exhibition & conference format shows across any industry – preferably energy and/or a mix of industries namely: energy + healthcare + construction + transport ++
- Degree educated.
- Experience of marketing best practice in business-to-business events
- Understanding of B2B event marketing technologies (SalesForce, Eloqua, Adestra, Emarsys etc)
- Familiarity with data protection protocols
- Experience in managing digital marketing campaigns.
- Proficiency in auditing existing procedures and introducing new approaches.
- Appreciation of international cultures and varied team personalities
- Ability to network and liaise with senior stakeholders, trade bodies, and associations.
- Proactive engagement with market trends
Personal Attributes / Interpersonal:
- Outspoken and confident – ability to articulate and teams
- Strong copywriter – ability to review and improve marketing narrative
- Strong interpersonal skills – ability to represent marketing with other event divisions and report milestones
- Effective time management and experience in overseeing team delivery timelines, punctuality and proactiveness
- Proficient in multi-tasking marketing campaign management across multiple events
- Team player with experience in functioning as a part of one collective event unit
- Ability to work under pressure and meet deadlines in a target-driven environment
- Self-motivated, innovative, and creative
- Analytical skills to review overall show marketing performance and produce growth initiatives
- Ability to communicate marketing progress and challenges to upper management with clear outcomes
- Availability for travel for events and key meetings when required
- Ability to manage team leave calendars, growth KPIs and performance plans
- Experience in launching events and also driving growth in existing events is preferred
dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.
