PR & Affiliate Senior Strategist, Shared Services

Accountabilities:

• Develop written materials including bios, fact sheets, award submissions, agendas, client communications, and other PR and affiliate deliverables.
• Monitor media coverage for clients and competitors and maintain accurate, timely client-facing reports.
• Build and update media lists while researching relevant journalists, publications, influencers, and potential partnership contacts.
• Support full-funnel affiliate marketing strategies across top-, middle-, and bottom-of-funnel activities, including unique affiliate opportunities.
• Identify paid placement and CPA growth opportunities, develop recommendations, coordinate client approval, implement initiatives, and measure results.
• Support media, influencer, and celebrity outreach through sample sends, gifting, mailers, and related coordination.
• Contribute to creative brainstorming sessions and develop compelling media pitches that strengthen brand awareness, credibility, and reputation.
• Provide administrative and project support, including scheduling, special projects, events, and organization of shared resources.
• Build and maintain strong relationships with media contacts, influencers, affiliate partners, and other strategic stakeholders.
• Use AI technologies and internal marketing platforms to improve research, productivity, reporting, and business processes.
• Identify affiliate optimization opportunities and follow through on recommendations to improve client performance.
• Consistently meet reporting and project deadlines while maintaining high standards of accuracy and quality.

Requirements:

• 1–2 years of experience in affiliate marketing, public relations, media relations, or a closely related field.
• Strong understanding of media and influencer relationships, particularly across health, wellness, beauty, fitness, and lifestyle publications and verticals.
• Excellent written and verbal communication skills for both client-facing and internal communications.
• Exceptional attention to detail, organization, follow-through, and accuracy.
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Creative mindset with a strong interest in public relations, affiliate marketing, media strategy, and brand storytelling.
• Demonstrated ability to work independently while collaborating effectively with account, creative, and strategy teams.
• Familiarity with affiliate strategies, partner sourcing, media pitching, reporting, CPA performance, and optimization is valuable.
• Comfortable using AI tools to support research, writing, workflow optimization, and other marketing activities.
• Ability to work as an on-the-ground representative for clients at media meetings, industry events, and affiliate activations as needed.
• Must be based in New York or the surrounding Tri-State Area, with flexibility to work remotely, in-office, or in a hybrid environment.
• Strong commitment to meeting deadlines, following established processes, and delivering error-free work with minimal supervision.

Benefits:

• Comprehensive medical, dental, and vision insurance with up to 100% employer contribution toward employee monthly premiums.
• 401(k) plan with a 4% employer contribution match.
• Unlimited paid time off available from day one.
• Up to 4 hours of paid Volunteer Time Off per quarter.
• Flexible work environment with full-remote, in-office, or hybrid options.
• One-time $100 work-from-home stipend included with the first paycheck.
• Employee Assistance Program (EAP).
• 12 observed U.S. national holidays plus 2 mental health recharge days annually.
• Ongoing opportunities for career growth and leadership development.
• Employee development programs supporting personal and professional growth.
• Quarterly recognition programs with awards and prize opportunities.
• Opportunities to participate in diversity, equity, and inclusion initiatives.