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Atlanta, Georgia, United States
Onsite
Not Available
Job Description Summary:
We aspire to achieve a balanced combination of global, regional and local brands, with scale, that have the strongest potential to help us grow our consumer base, increase frequency and drive system margin accretion. This role will champion and own growth, profit, and share for our beverage brands by leading the mining of consumer insights that create a sustainable competitive advantage. You’ll lead communications strategy, development, and execution across the marketing mix (digital, PR, TV, promotions, media, etc.); cross-functional collaboration with internal stakeholders like Sales, Finance, Media & Social as well as external agency partners in order to plan breakthrough consumer experiences and disrupt the status quo. The ideal candidate will exhibit passionate curiosity and image new innovative consumer experiences.
What You’ll Do for Us
Setting brand strategy, optimizing the marketing mix, and leading the creation of killer creative to tell the brand story.
Develop a strong understanding of brand foundational tools and ensure the relevance of the brand’s identity, essence, vision, mission, and core values.
Develop strategic plans leveraging marketplace data and trends to understand behavioral drivers of the brand’s consumer or a particular consumer segment more deeply.
Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; use the various business planning cycles to build compelling stories to rally internal teams and customers.
Produce continuous growth out of total demand generation dollars; pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.
Design personalized consumer experiences and tells compelling stories wherever and whenever content is consumed; brings our brands to life with breakthrough creative to unlock business growth.
Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
Partner with Sales and Customers to execute best-in-class strategies and win the sale in an omni-channel environment; understands how to maximize the business at retail and collaborates to deliver results.
Manage projects on time and on budget as well as exhibits decision-making abilities around investment alternatives that mitigate risk and maximize return.
Provide leadership to ensure that marketing activities are fully integrated and deliver brand and business objectives while ensuring the proper tools, systems, and metrics for maximum effectiveness
Provides business strategies, tactical direction, and operational oversight.
Specify new processes and standards to support corporate strategies.
Qualification & Requirements
Bachelor’s degree in Marketing, Business or related field is required.
7+ years of brand marketing experience, with a minimum of 2 years of people leadership
Requires ability to influence at an operational level regarding policies, procedures, and practices
Experience in Consumer-Packaged Goods Industry (CPG) is preferred
Must have a deep level of expertise and have achieved proven results across various marketing communications disciplines including advertising, PR, digital, social, shopper marketing, consumer promotions, etc.
Strong drive for results and ability to display leadership, decision-making and analytical skills, effective communication, strategic thinking, self-motivation, and a passion for the consumer.
Experience developing strategic brand / product plans, such as communication campaigns and commercialization strategies that break from the category and drive sales.
Experience connecting with cross-functional teams and leading agency partners.
Ability to influence and lead others, including those outside of the Marketing function.
Experience leveraging data and trends to generate insights and transforming them into marketing innovation.
Deep understanding of total commercial spend and key P&L drivers; experience managing large consumer marketing budget and media investment decisions.
Demonstrate critical thinking by analyzing data and synthesizing learning into insights and action to drive innovation in media mix decisions and strong business results.
Experience leading marketing communication projects.
Action-oriented with the ability to think and react quickly to changing circumstances.
Strong sense of urgency, even when managing initiatives with long lead times, adaptability, and flexibility to meet changing priorities and adjust to different management styles.
What We Can Do For You
Iconic Brand: Work on the most recognized brand in the world and be part of developing the brands next chapter.
Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights.
Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, which creates a creative culture that supports taking risks and innovation.
Skills:
Agile, AI Concepts, Data Analysis, Data Strategies, Design, Emerging Technology Trends and Practice, Experimentation, Generative AI, User Experience (UX) DesignPay Range:
United States: 169,000 - 200,000 USD
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of AmericaCity/Cities:
AtlantaTravel Required:
00% - 25%Relocation Provided:
NoJob Posting End Date:
October 22, 2026Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.