Principal Marketing Associate, Premium

We’re looking for an experienced Marketing Strategist to support travel marketing, from brand and creative strategy through in-market execution across multiple channels. The right candidate will have marketing experience in brand strategy as well as developing and executing large-scale full-funnel marketing campaigns. They will need to work across multiple marketing channels and build relationships across the organization and should thrive in a fast paced environment.

Capital One provides a fast paced, dynamic environment where you can excel in your career. At Capital One, diversity, inclusion & belonging are valued at our core, sparking and enabling us to do good for our associates, customers and communities. Guided by our shared values, we thrive in an environment where collaboration and openness are valued.  We nurture an environment that attracts and develops talent from all backgrounds and experiences, and empower our associates to do great work by creating a culture of belonging that values diverse perspectives, fosters collaboration and encourages innovative ideas – and are routinely recognized as one of the best companies to work for.

Key Responsibilities 

• Participate as the brand strategy lead in a collaborative cross-functional team (business partners, research, creative teams, legal, compliance, etc.) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

• Develop and execute integrated, multi-channel marketing campaigns on a national scale to drive account growth, brand affinity and customer engagement.

• Shepherd multiple marketing creative projects at once from brief to execution through our process while ensuring strategic intent aligns with execution/delivery at every step.  Work across functions and with multiple stakeholders during the process in a well managed and organized manner.

• Participate as the brand strategy lead in collaborative cross-functional team (business partners, creative teams, legal, compliance, etc) and partner with them to provide strategic and tactical thought partnership to effectively drive project delivery.

• Champion the brand, ensuring that all representation of our products (claims, imagery, card, etc) are in line with their respective brand personas, voice and style guides.  In addition, develop an understanding of best practices across channels and programs.

• Leverage problem solving and influencing skills to ensure marketing initiatives deliver on intent.

• Have excellent communication and partnership skills, which are essential for interacting and communicating with key stakeholders at all levels across the company to manage, inform and influence outcomes. This involves the ability to build presentation materials and cohesive documentation that have equal impact when read as standalone or shared in a meeting environment. 

Ideal Candidate

• Has experience leading marketing and brand strategy efforts in large organizations, along with a proven ability to partner effectively with other teams

• Can manage the details of multiple projects, deadlines and changing priorities, while maintaining excellent and accurate work

• Detailed-oriented with strong prioritization skills; able to learn and adapt

• Highly effective communication skills with outstanding writing and presentation abilities

• Experience with a variety of marketing channels (eg: digital channels, website, email, etc)

Basic Qualifications

• Bachelor’s Degree or Military Experience

• At least 4 years of experience in brand strategy or product marketing experience with experience managing channels, agency or client side

• At least 4 years of experience in planning, executing and analyzing marketing programs

• At least 4 years experience in managing creative processes, partnering with creative teams and developing creative optimization frameworks

Preferred Qualifications

• Masters degree in marketing or business

• 5+ years of experience in marketing for the travel industry or for a premium brand

• 5+ years of experience in marketing for financial services or another highly regulated industry

• 5+ years of experience driving optimization plans and creative strategy

• 5+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity